Watch the Follow Your Nose world premiere free!

Gigi Rüf and Elias Elhardt turn riding into a high-velocity artform. Available for 48 hours only!
© @piratemovieproduction #FOLLOWYOURNOSE
By Jason Horton

‘The road less travelled’ – it’s one hell of an appealing cliché. The reasoning goes like this: as we travel along the path of life, sooner or later we'll come upon a fork in the road. And before the decision to follow one path is made comes the awareness (and regret) that we can't take both. Which road should be taken? Well, the one less travelled, of course. Greater risks and greater rewards await you.

Risks and rewards are what fuel the spirit of adventure. They draw us to the mountains, and beyond that, they're what draw snowboarders out of the snowpark and into the backcountry, in search of untracked powder and fresh lines – the path less travelled.

Gigi Rüf and Elias Elhardt share this irresistible urge to explore the unridden. Both decided very early on that the contest path was not for them, and both have instead taken their finely-honed freestyle skills to a realm that rewards a creative eye, a flair for improvisation and a tendency to remain calm and graceful in the navigation of intensely unpredictable terrain. To put it more simply, these guys turn riding mountains into a high-velocity artform.

Which brings us to Follow Your Nose – the latest creative collaboration between two superlative shredders, the terrain that defines them (and would end the rest of us) and the cinematographic powerhouse that is Pirate Movie Productions.

Then, join us here on December 11 for the full dose in our 48-hour live premiere on Red Bull TV and here on

Gigi Rüf shooting Follow Your Nose
Gigi Rüf © @piratemovieproduction #FOLLOWYOURNOSE

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