Old Skool but effective are words one could use to describe the launch of our STR7.
On paper, the plan for today’s unveiling of our new car at the Jerez circuit in southern Spain, looked like so many others that have gone before. There was a pretty girl from Spanish TV hosting the event, there were brief speeches from Franz Tost and Santiago Bergareche, the Co-Chairman of our sponsor CEPSA that hosted the event, followed by the drivers pulling a dust sheet off the new car. So nothing new there then.
However, the relaxed format seemed to go down well with the media and, with the sun still shining in the Spanish skies, we conducted most of our interview sessions in the pit lane. We had given the press what they needed, with the promise of more interviews tomorrow and then came the icing on the cake, as they were all invited back to our place in the paddock for an aperitivo and some finger food, while continuing to interview Daniel and Jev, Franz and Giorgio Ascanelli our Technical Director.
It was a pleasant interlude, a step back in time and a brief moment of relaxation before the 2012 season really starts tomorrow, when STR7 will rumble down pit lane to start its on-track career.
All Is Revealed In Jerez