Supercross star James Stewart Jr is to combine his sporting commitments with his very own access-all-areas reality show on US television.
The 2009 AMA Supercross champion is already one of the biggest names in motocross and a role model for millions of Americans, and now his fans will get an unprecedented opportunity to see their hero up close and personal.
The show, entitled Bubba’s World, will be shown on action sports lifestyle network FUEL TV, which specialises in content for skateboarding, snowboarding, surfing, BMX, motocross and wakeboarding.
"I thought racing in the motocross world was tough," Stewart told FUEL TV. "But I wasn't ready to have the cameras following me around 24/7. This was a bigger challenge than I thought, but it turned out to be super fun.
“I'm sure my fans will get to see a side of me they've never seen before, and hopefully a lot of people who don't know me at all will learn a lot more about my world and will become fans!"
The series will not only follow the highs and lows of Bubba’s season – currently on hold while he recovers from an operation on his injured scaphoid – but also shed light on the unregimented fun that he enjoys when he’s not on a strict timetable of training and races.
"Having known and worked with James since he was a kid on the racing circuit, it's amazing to see how he's grown into this huge success and commodity," adds Joe Nell, executive producer of the show. "I always knew there was a TV show in James's unique story, and am so happy to be a part of it now."
The first episode of Bubba’s World is to be aired on March 28, 2010 on FUEL TV and some other FOX network channels. For more information, go to www.fuel.tv, and see a preview here…
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