The Red Bulletin has taken Pole position – with a little help from ex-Formula One driver and BBC pundit David Coulthard!
Red Bull's monthly magazine was officially launched in Poland last week, as the famous Kino Palladium in Warsaw was converted into a huge welcome party.
Ex-Formula One star Coulthard helped the launch go with a bang, with the new era ushered in in spectacular style.
The only magazine to showcase Red Bull in all its variety, from April 6, The Red Bulletin will be available every month with Gazeta Wyborcza, the market-leading quality daily newspaper in Poland.
To view the latest edition online, as well as past copies, hit redbulletin.com