Red Bull Thre3Style 2011

DJing has grown from being a skill simply based on entertaining people with recorded music, to become one the modern world's most popular and celebrated art-forms. DJs around the globe pursue their skills and techniques with obsessive vigor, sourcing never-heard-before works of musical genius, learning to beat-match so well that each tracks flows seamlessly into the next and pushing the art of turntablism or scratch-DJing to the point that they can literally re-invent a song on the spot. Yet so many spinners forget that the founding principle of DJing has never changed: DJs are there to entertain people with recorded music, in layman's terms, "Rock the party with records".

Red Bull Thre3Style is a DJ contest that celebrates innovation behind the decks. The world finals, held in December 2011 in Vancouver, Canada, promise five consecutive nights of euphoria as eighteen of the world's best record spinners go head to head to vie for the Thre3style crown.

Each representative has fought tooth and nail in a series of regional heats in their home country, and now, on a global stage, the pressure is more on than ever. they have to play a selection of at least three genres or styles of music in 15 minutes. It doesn't matter what genres of music are chosen so long as they can be blended or sliced together in a way that makes the crowd erupt. Judged on their track-selection, technical skills, creativity and most importantly their ability to bring the house down, it doesn't matter if they know all the DJing tricks and techniques in the book. What does matter is how good they are at filling the dancefloor with people eager to hear what they're going to pull out of their record bacg next. If they can’t get feet on the dancefloor and hands in the air, they don’t stand a chance of winning the title of Red Bull Thre3Style contest 2011.

In previous years Red Bull Thre3Style had been an exclusively Canadian event, but in 2010 the competition went global with ten countries from around the world hosting events to determine who the top party rocker in their country would be. This year the ante has been upped with challenges taking place in 18 different countries around the globe! The eighteen champions from around the world will descend upon Vancouver, ready to fight for honour - and their country's pride! The winner will be the second international champion in history and they will have Red Bull's official stamp of approval that they can rock the party like nobodies business.