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The Shins “Simple Song” Gets A Video

Yes, the Shins have released an immensely cinematic video for single “Simple Song” from the band’s upcoming album, “Port Of Morrow” (March 20/Columbia). Available for free download via iTunes, the video features lead Shin James Mercer announcing that his three children will have to pillage the house to find his will. As you’ll find out, it’s a testament to the overly competitive activities he’s been forcing his kids into for years -- including the annual birthday cake eating contest. Props to directing duo DANIELS for the fantastic video. The Shins will be touring this spring, and you can pre-order the new album right here.

Odd Future Are Still Rowdy & Weird, Release “Rella” Video

In preparation of their “OF Tape Vol. 2” mixtape (March 20/Odd Future Records), the Odd Future boys have released a video for track “Rella.” It features Tyler, the Creator, Hodgy Beats and Domo Genesis with Left Brain holding down the production side of things. The video itself is pretty much a cross between an x-rated Old Spice commercial and a Busta Rhymes video from the late ‘90s. And if you didn’t like the group before for their antics, this video certainly won’t help their case.

M. Ward Falls For A “Primitive Girl”

M. Ward might want to return to the world of solo albums, but on his latest -- “A Wasteland Companion” due April 10 via Merge -- he welcomes quite a few collaborators (PJ Harvey, Sonic Youth’s Steve Shelley and, of course, Z. Deschanel). Last week, M. Ward shared track “The First Time I Ran Away” as well as an accompanying animated video with Pitchfork. Now, we’ve got “Primitive Girl” via Stereogum -- an adorably simple pop song that is sure to get stuck in your head for the rest of the day.

M. Ward - Primitive Girl (Single Version) by MergeRecords

Santigold Offers Up “Disparate Youth”

It’s been far too long since we’ve heard from Santigold. Last month, we were treated to a taste of her latest album “Master of My Make-Believe” (May 1/Downtown/Atlantic) with the single and video for “Big Mouth.” We can quench our thirst some more this morning with an (sort of) animated video for second single “Disparate Youth.”

[Download “Disparate Youth” via iTunes]

Josh Ritter Shares “Love Is Making Its Way Back Home” Video

12,000 pieces of construction paper. That’s how many pieces of paper it took to construct Josh Ritter’s video for the ‘50s lover’s lane throwback track “Love Is Making Its Way Back Home, which premiered over at Etsy today. That’s right -- no special effects or post-production work; only 12,000 pieces of construction paper. Impressive. Ritter’s new EP, “Bringing in the Darlings,” is out today.

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