Growing up in the mountain bike paradise of Whistler, British Columbia, there was no way Brandon Semenuk was not going to learn how to ride a mountain bike at a young age. His older brother got him into the sport when Brandon was just six years old and by age nine, he started entering cross country mountain bike races on the Cycling BC circuit.
At 14, Brandon was burning out on racing and discovered the world of freestyle mountain biking -- jumps, tricks, and less rules and regulations. At that point, he transitioned over to freeriding and the rest, as they say, is history.
In 2011 and 2012, he won the Freeride Mountain Bike World Tour overall title (earning six wins on the tour in 2012 alone) and he scored a silver medal at the X Games debut of slopestyle mountain biking in Germany in 2013. He also took the win at his first Red Bull Rampage appearance in 2008 at age 17.
In 2011, Brandon teamed up with Red Bull to produce an original YouTube series called ‘Life Behind Bars,’ which followed him on his travels around the globe. The success of that video series led to a bigger, feature-length film project (due in 2014), ‘Rad Company,’ starring Brandon and many of his friends.
“I wanted to create something that hasn’t been around, a really progressive film that focuses entirely on the riding,” Brandon says.Read more