Moo Man

Murray Loubser

Do everything with 100 percent of your ability!

Murray Loubser performs a Smith Grind on a structure at Bellville, Cape Town, South Africa on February 15, 2016
© Wayne Reiche / Red Bull Content Pool

Hi, my name is Murray Loubser. My discipline is BMX. My friends call me Moo Man. I was born on 7 April 1996 in South Africa. My special talent is riding bikes and eating food. My philosophy of life is to do everything with 100 percent of your ability. The most important person in my life is everyone in my whole family.. My favourite food is pizza. My favourite music is anything by Glass Animals.


Murray Loubser moved with his family from the big-city lights of Cape Town to the sleepy little village of Gansbaai, a few hours up the coast. Known more for its great white sharks and kelp beds than bike infrastructure, Gansbaai is not what you would call a hotbed of action-sports talent. Yet it was here that Murray started riding BMX, learned to build ramps and honed the effortless style he’s become known for.

In recent years he has grown into the most innovative BMX street rider in South Africa. Meet him in the street, though, and you’ll be greeted with an unassuming smile and a genuinely humble demeanour – he has zero attitude and just wants to ride.

What does he ride? Anything, really, from street, to dirt jumps and park. Although he’ll tell you that he’s not a park rider and doesn’t much care for competitions, he won the coveted Ghetto Jam title in 2015.

Loubser credits Wayne Reiche – SA BMX legend, trail builder extraordinaire and photographer – as a mentor and believes he wouldn’t be where he is if it wasn’t for Reiche’s guidance. “He’s influenced me a lot in my riding and always takes me to the spots and shows me around,” he says. “Wayne’s trail-building philosophies and riding ethics have rubbed off on me.”

Aside from competitions, Loubser’s big goals are to ride some rad new spots and lay it all down on film. When he’s not sessioning a big stair-set or rail somewhere, you can find him surfing the reef breaks around his hometown. 

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Career Highlights

  1. 2015
    1. 1st Place: Ghetto Jam 10 (Ledge Legends)

      Durban, South Africa

  2. 2015
    1. 1st Place: Fox BMX Direct Beach Jam (Best Trick)

      Big Nollie 3 to flat

      Durban, South Africa