Richie Rude grew up in Redding, Connecticut, an athletic kid from the start. He was riding a mountain bike on the dirt trails around his house and a BMX bike by age seven, and by 12 he competed in his first downhill mountain bike race. He also played football and baseball, and ran track, but Richie was most at home on the seat of his mountain bike. “I always loved being on my mountain bike so much more than being at football practice,” Richie says.
He turned pro at 15 and graduated from high school while juggling a competition schedule that had him travelling around the world to compete in mountain bike races. In 2013, at age 18, he won the Junior Men’s Downhill World Championship title.
Soon after, Richie switched his focus to enduro racing – a growing mountain bike discipline that involves timed stages throughout a mountainous course. He debuted on the Enduro World Series in 2014, grabbing a second place in a Colorado race during his rookie season. A member of the Yeti/Fox Factory Team since he was 17, Richie returned to the Enduro World Series in 2015 and claimed the overall title after winning three stops on the global tour. He followed that up with another overall victory (and four series wins) in 2016, becoming the first man to win back-to-back championship titles on the Enduro World Series.
Now one of America’s most promising and decorated enduro riders, Richie is known for staying humble and above all, having fun. “I love the variety of the trails and the places we get to go,” Richie says. “Racing enduro feels like going riding with a bunch of your friends. Everyone is friendly and it’s a great atmosphere.”Read more