Finding unique bike videos is getting harder and harder which is one of the reasons why Red Bull takes great care to always make their own videos noteworthy.
In working with Michael Beran on his Berry Routines project, Red Bull attempted to make an appealing and groundbreaking sports video that it hoped would capture the imagination of BMX fans like never before.
For Berry Routines, a decision was also made to set the action against a pitch black background.
This became a unifying element for the video, setting off the lit objects nicely. It makes the edges of the obstacles just as dazzling as the tricks Michael performs for the video as part of his routines.