Like every Website owner, we also collect, process, and use data. Protecting your personally identifiable data within the scope of all services provided by us is very important to Red Bull. Therefore, we collect, process, and use your personally identifiable data strictly in accordance with the relevant legal regulations.
The following policy provides an overview of the type of data we collect and how they are used and forwarded, the security measures we take, and how you can exercise your rights.
The office responsible for issues related to data privacy law is Red Bull GmbH, Am Brunnen 1, 5330 Fuschl am See, Austria.
We collect, process, and use both personally identifiable data and non-personally identifiable data. Red Bull understands personally identifiable data to mean information such as your actual name, your mailing address, telephone number, e-mail address, and complete IP address. Information that does not allow us to determine the identity of a person, such as the number of visitors to a Website, the duration of sessions on a Website, and the links used on the Website, is not personally identifiable data.
We collect and process data in the context of use of the Website. In addition, we collect and process data for services that require registration, such as queries from users and customers, feedback, and newsletter subscriptions.
For visits to the Website without registration for such additional services, Red Bull collects, processes, and uses the following data:
To transfer data to you, the Web server collects information on the device used to access the Website, the Web browser used, the volume of data transferred, the time of access, the referrer, and the IP address stored in the server’s log file. The log files are deleted at the end of the session on the Website.
Cookies are used on the Website. They are text files with information on the use of the Website (visited Web pages, number of visits, time of visits, duration on individual pages, the browser used, the operating system used, etc.). Cookies can be of a lasting nature – meaning they remain until they are deleted – or temporary, in which case they are deleted, for example when a session ends. As purely text files, cookies do not intervene in your computer’s system, but only influence the presentation of content of the Website you visit.
Usage patterns contained in cookies are evaluated anonymously to allow Web advertising companies to subsequently display Web advertising (e.g. banners) on other Websites targeted to the respective user’s interests. Our Website uses pseudonymous cookies, each of which is assigned a random string of numbers or numbers and letters; based on this string, we can determine that the visit is from the same user. The identity of this user cannot be determined based on this string of numbers. Our service providers also use such cookies.
In addition, the Website sets a cookie with your current IP address with the last octet truncated. These cookies are primarily used to record the distribution of banners, pop-ups, the page view count, and the multimedia content and thus to make the use of a Website easier and more effective. In no case are your personally identifiable data – name, address, and e-mail address – stored in the cookies.
If you would like to waive the advantages of cookies and opt out of the analysis of user behaviour, you can delete existing cookies from your browser and block future cookies by means of your browser settings. Use your browser’s Help menu to learn how to make these settings.
You can also block future cookies used by the service provider ADTECH by setting an “opt-out” cookie. You can set the ADTECH opt-out cookie by clicking the following link:
You can also block future “ScanScout” cookies used by the service providers Tremor Media and Brightcove to analyse use of the videos offered on the Website by setting an opt-out cookie and in this way restrict their evaluation. To do so, set the opt-out cookie available at http://www.tremorvideo.com/about-us/privacy/.
We also use technologies from the vendor Outbrain. Its cookies are used to improve service quality, especially for content recommendation and corresponding session-related tracking of use of the Website.
To preclude tracking and personalisation by Outbrain, use the opt-out function on its Website at http://www.outbrain.com/legal/privacy-713/. This process will store an opt-out cookie on your computer.
If you delete all cookies via the browser settings, you will also delete any opt-out cookies. You must then reset them. If you use multiple browsers, you must set opt-out cookies in each browser.
3. Web analysis services
Google Analytics and Adwords:
In the event that Google Analytics, a service of Google Inc. (“Google”), is used, the information on your use of our Website generated by the cookie is always transmitted to a Google server in the United States and stored there. However, within the Member States of the European Union or in other contractual states of the Agreement on the European Economic Area, Google first truncates your IP address by means of IP anonymisation on this Website; we use the “–anonymize()” extension. The full IP address is transmitted to a Google server in the United States and truncated there only in exceptional cases. Google uses the generated information on our behalf to evaluate your use of our Website in order to compile reports on Website activities and to perform other services for us associated with Website use and Internet use. In no case will Google combine the IP address collected using Google Analytics with other Google data. Google will transmit the information collected using Google Analytics to third parties as required if Google is legally bound to do so or if third parties process this information on behalf of Google. You can also prevent these cookies from being stored using the aforementioned settings in your browser.
In addition, you can object to the collection of the data generated by Google’s cookie and related to your use of the Website (incl. your IP address) and prevent processing of these data by Google by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.
Google AdWords Remarketing is a remarketing and behavioural targeting service from Google. It links the activity on the Website with the Adwords advertising network and DoubleClick cookies. You can opt out of cookie tracking here: http://google.com/settings/ads/onweb/optout?hl=en
Our Website uses the Web analysis services from Webtrekk GmbH, Boxhagener Strasse 76-78, 10245 Berlin, to collect statistical data about the use of our Website and to optimise our offering accordingly. The collected data are forwarded only to our statistics service provider, Webtrekk GmbH. Webtrekk GmbH is certified for data privacy in the area of Web analysis. The data are collected via cookies. Your IP address is anonymised, stored, and forwarded so that you cannot be identified by means of your IP address. Webtrekk uses temporary session cookies that are deleted when you end your browser session. This also applies to last-click cookies. The collected data are deleted if they are no longer needed for evaluation or if the visitor requests their deletion. Website visitors can object to anonymised tracking of their visitor data at any time so that they are no longer collected in the future.
For more information on the type of data collection with Webtrekk, refer to Webtrekk’s data protection policy at https://www.webtrekk.com/en/index/opt-out-webtrekk/.
If you block Webtrekk tracking, a cookie with the name WebTrekkOptOut from the domain Webtrekk.net will be set on your computer. This block will be valid as long as you do not delete the cookie. To complete the opt-out process, click the following link: http://optout.webtrekk.net/?r=https://www.webtrekk.com/en/index/opt-out-webtrekk/opt-out-registered/
Crazy Egg Analytics
We use Crazy Egg Analytics to assess usage patterns and perform traffic analysis by identifying preferences and analyzing trends. The data collected by Crazy Egg may include personally identifiable as well as non-personally identifiable data, such as: Browser Information, Operating System Information, Mobile Device Information (e.g., device identifier, mobile operating system, etc.), IP Address, Page Accessed Geographic Location, Time of Visit, Referring Site, Application or Service. For more information on the type of data collection by Crazy Egg refer to Crazy Egg’s data protection policy at http://www.crazyegg.com/privacy. To preclude tracking and personalization by Crazy Egg, use the opt-out function on its Website at http://www.crazyegg.com/opt-out.
4. Social Plug-ins
We use social plug-ins of the facebook.com network, specifically the “Like” and “Share” buttons. These plug-ins are offered by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA, and transmit data to Facebook. They are identified with the Facebook “f”. When this plug-in is activated, your browser establishes a connection to the Facebook servers. The content of the plug-in is transmitted directly to your browser. The plug-in is part of Facebook and merely displayed on our Website. Any interaction via the plug-in is an interaction on facebook.com and not on our Website. We do not have any influence over the content of the plug-in. Facebook also sets one or more cookies in your browser.
Facebook receives data through the active plug-in and the cookie(s), even if you have not yet clicked the plug-in yourself and even if you do not have a Facebook account. According to Facebook’s statements, these data include the visited Website, date, time, browser type and version, operating system and version, and to our knowledge the IP address and Facebook cookies already stored in your browser. Facebook can thus track what other Websites with Facebook content (including this plug-in) you visited. Facebook uses these data to detect errors in its own system; to improve its own products and adapt its own products to user behaviour; to monitor, place, and individualise advertisements; for localisation; for recording the way in which Websites with Facebook content are used; and for market research purposes.
If you are logged into Facebook when the plug-in is activated, your Facebook login ID will also be transmitted to Facebook. In this way, your visit to our Website will be associated directly with your Facebook account. Facebook then identifies you with your Facebook name and your private data from your Facebook account. In the event of interaction with the Facebook plug-in, meaning if you click it, this information will be transmitted not only to the Facebook server, but also published on Facebook and displayed to your friends, depending on the settings of your Facebook account. If you want to prevent this, you must first log out of your Facebook account before activating the Facebook plug-in and then delete all Facebook cookies after visiting Websites with Facebook plug-ins. According to Facebook’s own statements, it stores all these data for up to 90 days. After that, Facebook anonymises these data and uses them only in anonymised and condensed form, such as to improve advertisements.
The Facebook plug-ins are set so that we do not receive any of the information that is transmitted with the plug-in or the Facebook cookies. We can determine only whether you have clicked the plug-in and shared our content with others.
We use social plug-ins of the Twitter short message service, specifically the “Share” button. This plug-in is offered by Twitter, Inc., 1355 Market St., Suite 900, San Francisco, CA 94103, USA, and transmits data to Twitter. The plug-in is identified with the Twitter logo.
When this plug-in is activated, your browser establishes a connection to the Twitter servers. The content of the plug-in is transmitted directly to your browser. We do not have any influence over the content of the plug-in. Twitter also sets one or more cookies in your browser. Twitter receives data through the active plug-in and the cookie(s), even if you have not yet clicked the plug-in yourself and even if you do not have a Twitter account. According to Twitter’s statements, these data include the visited Website, the previously visited site, date, time, browser type, operating system, your IP address, search terms used, your location, your mobile service provider, your mobile device, your application ID, and Twitter cookies already stored in your browser (known as Twitter widgets). Twitter can thus track what other Websites with Twitter content (including this plug-in) you visited. Twitter uses these data in particular for its tailored suggestions to recommend specific tweets to you; to improve the system and products; to adapt to user behaviour; for localisation; for recording the way in which Websites with Twitter content are used; and for market research purposes.
If you are logged into Twitter when the plug-in is activated, Twitter can establish a connection to your Twitter account. If you want to prevent this, you must first log out of your Twitter account before activating the Twitter plug-ins and then delete all Twitter cookies after visiting Websites with Twitter plug-ins.
According to Twitter’s own statements, it starts deleting widget data after ten days and the process can last up to seven days. After that, Twitter uses only condensed, anonymised data, such as how frequently a site with Twitter content was visited.
The Twitter plug-ins are set so that we do not receive any of the information that is transmitted with the plug-in or the Twitter cookies. We can determine only whether you have clicked the plug-in and shared our content with others.
We use the Google+ plug-in (“+1” on a white background) of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States. When you visit a page that contains such a plug-in, your browser establishes a direct connection with the Google servers. Information on your Website visit is forwarded to Google via this connection. We do not have any influence over the content of the plug-in. During the visit, if you are logged into a Google+ or Google user account, Google can assign this account to the Website visit. This corresponding information will be transmitted directly to Google and stored there by means of interaction with plug-ins. If you wish to opt out of such data transfer, you must log out of your Google+ or Google account before visiting our Website.
We do not have any influence over the scope or content of the data that Google collects with the button. You can find information about the purpose and scope of data collection at Google.
If you do not wish for Google to collect data about you and associate it with your member data stored at Google when you visit our Website, you must log out from Google before visiting our Website.
We use the “Pin it” button of the social network Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, United States. If you click the Pin it button while you are logged into your Pinterest account, you can link the content of our Website to your Pinterest profile. Pinterest can then assign the visit of our Website to your user account. Red Bull does not receive any information on the content of the transmitted data or on the use of these data by Pinterest. For more information, refer to the data privacy statement of Pinterest.
5. Other services
We collect additional data when services that go beyond mere viewing of content or surfing on the Website are used:
If you contact us using a contact form on the Website, depending on the form, your title, your name, your address, your telephone number, your e-mail address, your company, your industry, the area to which your query refers, and query-related information and preferences are collected and stored to allow us to forward your message to the correct person. The data shared by means of the contact form are used only to process your query.
If you register for one of our events using a Web form, depending on the form, your title, your name, your address, your telephone number, your date of birth, your e-mail address, and certain information and preferences related to participation are collected and stored to enable you to participate in the event. The data shared by means of the registration form are used only for purposes of processing your registration and participation in the event.
When using our Website, you may have explicitly granted us authorisation to use data in certain cases, such as when you order a newsletter by clicking a corresponding button or declaration and entering your e-mail address.
Granted authorisations can be viewed on the Website where the data are entered and declarations submitted.
When you register with an e-mail address, we will send your e-mail to this e-mail address to request confirmation of your registration solely to ensure that the registration has originated from you.
7. Security and data transfer to third parties
We handle your data in accordance with applicable data protection laws and regulations. We take the legally required technical and organisational measures to protect personally identifiable data.
Your data are forwarded to third parties only if we are required to do so by law. In no case do we forward your data to third parties through sale, lease, or exchange.
Red Bull occasionally works with service providers, such as for dispatching mail and other services. To the extent that these service providers come into contact with your personally identifiable data, such as when mail is dispatched, Red Bull complies with data protection regulations, especially through corresponding commissioned data processing jobs.
8. Information, deletion, revocation
You may request information about data we have stored about you at any time. Where necessary, we will have to verify your identity to do so. In addition, you may correct data we have stored or request that we delete the data at any time. If deletion conflicts with legal retention obligations, the data will be locked.
At any time and without giving any reason, you can revoke granted authorisations with future effect, also to use your data for the purpose of sending the newsletter, answering queries, and making contact with us, and also restrict the use of your data for pseudonymous use profiles for purposes of improving and tailoring the design of our services as well as advertising and market research.
To unsubscribe from the newsletter, click the unsubscribe link in the newsletter e-mail.
You can send your queries, an objection, or revocation by various means, such as via e-mail to:
(Last updated: March 26, 2015)