Fifty years of the Pirelli Calendar

We take a sneak peek at the 50th anniversary edition of the legendary calendar.
By Anthony Peacock

Formula One tyre supplier Pirelli celebrated 50 years of its famous calendar at a launch in Milan last week: a cultural icon that has brought together rubber and glamour in ways never considered to be possible before…

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If it looks old, that's because it is...
Redbull.com looks back on 50 years of the Pirelli Calendar, with the 2014 edition using the works of Helmut Newton
If it looks old, that's because it is... The 2014 calendar was shot by legendary German-Australian photographer Helmut Newton. How so, when he died in 2004? This was actually a calendar originally intended for 1986 but instead archived for future use after it began to slip behind schedule due to Newton’s other commitments. © Pirelli
Glamourous locations
Redbull.com looks back on 50 years of the Pirelli Calendar, with the 2014 edition using the works of Helmut Newton
Glamourous locations Newton used a variety of backdrops, including the Monaco Grand Prix and the Chianti region in Tuscany. The Pirelli Calendar is so prized that a complete set of the first decade's worth of calendars, auctioned in London in 1975, actually raised more than an Andy Warhol painting at the same auction. © Pirelli
A tyre? In a Pirelli Calendar?
Redbull.com looks back on 50 years of the Pirelli Calendar, with the 2014 edition using the works of Helmut Newton
A tyre? In a Pirelli Calendar? The 1986 shoot was famous for being the first Pirelli Calendar to explicitly feature the tyres. Previously, the concept had been only to hint at the tyres, or leave them out entirely, and instead focus fully on ladies in various artistic states of undress. © Pirelli
Famous posers
Redbull.com looks back on 50 years of the Pirelli Calendar, with the 2014 edition using the works of Helmut Newton
Famous posers As well as the usual stellar array of models – Kate Moss, Naomi Campbell etc. – there have been two famous grand-daughters to feature in the Pirelli calendar, both in 2003: Lauren Bush (grand-daughter of George Bush Sr) and Kiera Chaplin (grand-daughter of the legendary Charlie). © Pirelli
If you could focus on the tyre for a minute...
Redbull.com looks back on 50 years of the Pirelli Calendar, with the 2014 edition using the works of Helmut Newton
If you could focus on the tyre for a minute... The Pirelli P7 tyre featured on this Lamborghini was the first low-profile tyre and was actually developed for the Lancia Stratos rally car in the 1970s. The Stratos was powered by a Ferrari engine and generated a massive amount of lateral grip, which put too much stress on ordinary rally tyres. © Pirelli
Last year's model
Redbull.com looks back on 50 years of the Pirelli Calendar. Here's one of Steve McCurry's shots from the 2013 edition
Last year's model The 2014 calendar goes back to a tried and trusted formula, while images from the 2013 edition, such as the one above, were shot by photojournalist Steve McCurry in Brazil. These introduced some radical concepts such as pregnant models (Adriana Lima) and – for the first time ever – no nudity at all. © Pirelli
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