Wagner Ramos, Ollie
© Renato Custodio
Skateboarding

Greetings From Sao Paulo

Sao Paulo never stops!
Written by Renato Custodio
2 min readPublished on

4 min

Greetings from São Paulo

Greetings from São Paulo

Sao Paulo is a city of some twenty- two million souls where skateboarding grows stronger every day. A city with a lot of love, and fun in it’s heart, which has served as a fountain to skateboarding since forever. There is much to know here; you can live in the city for years and not know it completely, nor visit all of it. The old centre today lies at the heart of Paolista skateboarding. You can spend the day skating plazas like Plaza Sé, Anhangabaú and Roosevelt. On work days you can drop by Galeria del Rock (a classic shopping destination with dozens of skateshops, record stores, tattoo shops and the like) and get to know a lot of people on the level. From here we are now very close to our museums and art galleries where you can finish your day eating and drinking with your friends on the street. To be able to say as much is a big privilege these days.
Wagner Ramos, Ollie

Wagner Ramos, Ollie

© Renato Custodio

Several skaters of international acclaim hail from here, including Rodrigo Texeira. Historically, most skate magazines have been concentrated in Sao Paulo, which is a major economic and cultural hub of South America generally. The cultural crossroads of Brazil is especially evident in Sao Paulo, and has transferred into the architecture. There is an incredible architectural culture here, where different references from Europe and Latin America fuse. It is true that this fusion sometimes ends up in chaos; a crazy, senseless mix- but then the city itself is very weird. We have neighbourhoods where the streets are symmetrical, and others where they are not. There are hills scattered throughout the city. In Perdizes you could be mistaken for thinking you were in San Francisco. You could also go to Liberdade and believe you were in Japan. Personally, I believe that all this has made the skaters here more stray, free and true. And when you skate boards made of marfim (Brazilian wood), you develop the Brazilian pop!
Marcelo Amador, Backside 5-0

Marcelo Amador, Backside 5-0

© Renato Custodio