Born in Jackson Hole, Wyoming, and son to a ski patroller, Travis Rice has the snow in his blood. He is hailed by critics as the best all-round snowboarder in the world and is one of the most globally renowned riders to date. With twelve years of elite competition experience and over thirty grand slam titles in his possession, ‘Trice’ is a veteran of the slopes.
However, Travis was not always as passionate about snowboarding as he is today. It was not until he was 18 that he competed in his first major competition. In 2001, the young outsider entered Snowboarder magazine’s event, Superpark. There he attempted something that others wouldn’t dare: a handful of backside rodeos over a 100-foot-plus kicker. He left a star.
Travis’ career skyrocketed as he not only won a place to compete in the Winter X Games that following season but he also landed a part in the snowboarding film, Transcendence. It is perhaps on film that Rice has made the largest impact. In 2005, together with his business partner, Curt Morgan, he co-founded Brain Farm Digital Cinema. Brain Farm is responsible for making some of the highest-selling snowboarding films in history, such as That’s It, That’s All in 2008 and The Art of Flight in 2011.Read more