Loki the 3-year-old wolfdog has a huge social media following, along with more exciting adventures than most humans. He currently has more than 400,000 Instagram followers and the latest YouTube video he stars in has well over 1 million views and growing. One photo of the Colorado-based dog lounging in a hammock gathered 50,000 likes on Instagram. What is it that makes him so popular?
Communication with Loki himself proved somewhat difficult, so his owner Kelly Lund told us why he thinks Loki has earned so many fans.
“You know, I think he’s relatable — people like dogs,” says Lund. “He’s pretty special. He’s a low-content wolfdog, his dad was a wolfdog, and he has a unique personality.”
“I think everyone enjoys seeing the outdoors and our adventures,” Lund continues. “Something along the lines of our latest YouTube video, it’s relatable. I think people enjoy seeing the relationship Loki and I have.”
The Instagram account featuring Loki started in November 2013 and has grown since. But it was the picture of him lounging in the hammock that really attracted him to people.
Kelly started the account after filling his own account with photos of Loki, prompting his friends to suggest giving the dog his own account.
"People would give me a hard time, saying I needed to start one for him," says Lund. "I was in Wyoming and took some cool shots and thought, 'Now's the time to do it!' "
The pair spend a lot of time in Colorado, trekking and camping in the Rocky Mountains. But they've also visited the Northwest, Nevada and Texas.
Lund says the popularity of the Instagram page has given him a reason to work on his photography skills. "I'm in no way a professional photographer," he says, "I just have a good-looking dog people like to see pictures of!"
And you’ll be glad to know that fame hasn’t gone to Loki’s head. “He is oblivious," says Lund. "We’re not in the public too much. He just lives his life with me and does what I do.”