Brian Kachinsky gives us the lowdown on Secret Recipe, the unique contest at The Bakery in Chicago.
When Brian Kachinsky announced the Secret Recipe event at The Bakery, his personal riding facility in Chicago, people got hyped. The Chad Kerley Invitational (held at The Bakery’s previous location in 2012) was incredible, so another Bakery event was highly anticipated.
Kachinsky kept a lot of the Secret Recipe details under wraps, which got everyone talking even more. It was an invite-only, closed-door event, and the attendees weren’t even allowed to reveal what went down until the videos were released (watch them below) and the results were announced.
It was another awesome event from Kachinsky and company; unfortunately, Brian recently got word that he’ll have to move The Bakery once again, so its future is uncertain. It seemed like a good time to find out how the Secret Recipe came together and what tomorrow holds, so read on for the classified details from the man himself.
Red Bull Bike: Are you allowed to answer a few questions about Secret Recipe?
Brian Kachinsky: It depends on who's listening, but I trust you.
Good, because this would be a really bad interview otherwise. What exactly is the Secret Recipe?
Secret Recipe is a concept which I thought would be a unique, relaxed and productive contest idea. I really wanted to create the ultimate environment for the pros invited. I wanted it to feel like a good old-fashioned session would feel. I also wanted to create a pro-level event that was filmed, photographed and attended only by BMXers (some select non-endemic guests were also present and loved it!). The windows of The Bakery were covered with black shades, the doors were locked, and madness ensued.
The "Secret" aspect of it all was that I asked all the riders and spectators to not post any Instagram videos of the event because The Bakery filmers and photographers were all working hard to film the riders in the best way possible. No disrespect to iPhones but I knew a contest of this level would be best seen in the best quality FIRST, before it was seen via Instagram. I feel like the riders deserve better and wanted to showcase their hard work in the best way possible. The Bakery is dedicated to producing quality stuff and I just didn't want it watered down.
How did you pick the riders?
This was the most difficult part. I wanted to choose riders I looked up to and was inspired by. The list could have been 100 riders deep but I was strict about keeping it to 12 diverse riders so that every rider had time and space to do what they do. Some riders were invited (Garrett Reynolds, Chad Kerley, Alex Kennedy and others) but were unable to make it due to injury or prior plans. In the end we had 12 incredible riders who all killed it in their own way.
So what were those slips of paper you were giving to the riders after they pulled something?
The slips of paper were "Bakery Bucks" -- $10s, $20s and $50s that were handed out accordingly after the riders pulled tricks. After the contest the riders turned in their Bakery Bucks for a check. It was fun and I was stoked to give the riders some money instantly when they pulled something crazy. Needless to say, I had no problem handing out $2,000 to the riders during the contest. The top three overall finishers also got a huge bonus check. It worked out awesome.
What makes you want to put on events like this?
I've had the pleasure of competing in a ton of events this year and as it got later in the year I got inspired to make this event happen. I tried to take all the good aspects of the events I attended and run this event the best I could. I was so pumped on the contest we had at The Bakery in 2012 and I didn't want to let 2013 slip by without doing a fun event.
Did everything turn out like you wanted?
Everything turned out better than I could have ever expected. The guys killed it, no bad vibes, the Bakery filmers (Andrew Brady, Two Brake Tony, Paul Dybas, Jeff Wescott and Tim Burkhart) all killed it as well. Nothing was missed and the footage/photos are incredible. My media guys ride The Bakery all the time and film every rider who comes to town. I had no doubt they would capture everything and produce something incredible. I'm really proud of those guys.
Tell us about a few highlights of the event.
There were too many; you can watch the videos to see the insanity. There were a few things you didn't see that were amazing though. For example, Chicago rapper and friend of mine, King Louie, showed up in the middle of the hop contest and hung out for a bit. We had the ever-entertaining remarks of Catfish over the microphone, which kept everyone laughing. Mueller Sports Medicine gave a ton of awesome products to the riders before the contest, which was very generous of them.
The biggest highlight, however, was hearing the place erupt after someone pulled a trick. The funny thing is, the people cheering were all riders who were "competing" against one another. This is what makes BMX unique and awesome. You'd never see that in any other sport.
With the Bakery up in the air do you think you will try to put on more events regardless?
I'd love to put on more events. The future is in limbo right now while I try to figure out a solution for the unfortunate situation I was thrown into (on very short notice) with the current location. I'm sure whatever I do it will always be the best I can do it. I love BMX and have a ton of ideas that I'd love to make reality.
So Brian, why all the secrets? What do you have to hide?
Now that the Secret Recipe is over I'm an open book. What do you want to know? Ask me anything anytime.
Thanks; I just did.