The Canadian band will play in Montreal on the same night its video debuts.
Arcade Fire return tonight with the premiere of their music video for 'Reflektor' and a live show at a club in Montreal.
Or will they?
Over the past several weeks, the Canadian band has presented an enigmatic narrative that began with a viral campaign. Stickers with the word 'Reflektor' appeared in August. Then came a blurry video teaser advertising a September 9 release date. The same time the teaser dropped, word came that the band had played a secret show at a club called Salsatheque in Montreal.
Now a band called The Reflektors (complete with website) is scheduled to play tonight. The posted depicts an image widely believed to be associated to the new album. The show starts at 9 p.m. (the time of the video release) and the price of entry is $9. A link on the Salsatheque site leads to the above video teaser.
The album is scheduled to drop October 29 (on Merge), so this could still be only the beginning.
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