Kanye West is very good at rants. See that time he took the mic away from Taylor Swift at the 2009 MTV Video Music Awards. See that time he stood next to actor/comedian Mike Myers, a.k.a. Wayne Campbell, after Hurricane Katrina and said, "George Bush doesn’t care about black people.”
The rant has become something we expect from Kanye: it is now an essential part of his public being. But, when Kanye showed up last night at a listening party in New York City for Pusha T's 'My Name Is May Name,' out on October 8 through Kanye's GOOD Music label, he did not rant.
"I don't give a fuck about none of these corporations, none of these fucking sellouts, this is muthafucking Pusha T," declared Kanye. He continued to talk positively about Pusha.
These are strong, hot, hyperbolic words, but this does not deserve Kanye Rant Status. Kanye's best rants happen in social contexts where his words are unexpected in, and disruptive to, that social context. This is much different.
Last night, Kanye was hyping up an artist signed to his label, and who is about to release an album on his label. This is what a label boss is supposed to do at his client's listening party. Pitchfork called it "another classic rant," and XXL called it "epic."
We disagree. How about you?