A couple minutes into a phone call with one of Los Angeles’ biggest buzz bands, Cherry Glazerr, and bassist Sean Redman stops to yell at a pair of birds who are “arguing” outside his house. On the end of the line, the band is cracking up and making suggestions on how to silence the unruly birds. “Sorry,” says drummer Hannah Uribe once everyone eventually calms down, “this is not professional interviewing etiquette.”
The members of Cherry Glazerr seem to be having the time of their lives. Being in an up-and-coming band must be exciting, especially at their age. (At 23, Redman is the oldest, while Uribe and frontwoman Clem Creevy are significantly younger, having known each other since 8th grade.) They started out as most bands do, with Creevy making bedroom demos; they cite Black Moth Super Rainbow and Funkadelic as early inspirations. The big difference is that Creevy's 'Papa Cremp' tape was heard by Burger Records, which released it before the band had even played its first show.
In the past year, Cherry Glazerr's music has been featured in advertisements for French fashion brand Yves Saint Laurent, handpicked by world famous designer and creative director Hedi Slimane. And the Red Bull Sound Select artist has been touring the U.S., picking up dates with bands like Liars and FIDLAR. Earlier this month, their concert at Mercury Lounge was reviewed favorably by 'The New York Times': “She’s going to have a lot of competition with that sound,” wrote Ben Ratliff about Creevy, “but she’s someone to bet on.”
WATCH: Cherry Glazerr - 'White's Not My Color This Evening'
Cherry Glazerr make sweet, garage-y songs that might seem lighthearted on first listen, but often have a deeper subtext. The title track of their debut album 'Haxel Princess,' released earlier this year through Burger, is about gay kids being bullied in school who are scared to come out. 'Glenn The Dawg' is about Creevy’s golden retriever/lab mix, who died of cancer.
Even 'Grilled Cheese' -- the weirdest and catchiest pop song about a food item since Ariel Pink’s 'Schnitzel Boogie' -- has a deeper meaning, although Creevy states it’s still “totally about a grilled cheese.”
“It’s kind of an angst-y approach to try to defy singer-songwritership of young girls who are singer-songwriters,” she explains. “I think I was just sick of girls my age playing acoustic guitars and singing about the wide, vast ocean and love and being in love. So, I thought, ‘I like grilled cheese sandwiches...’”
On August 16, Cherry Glazerr take their grilled cheese-praising rock music to Newport Beach's Pacific Festival: The Dunes, where they'll share a stage with Avid Dancer, Holy Ghost!, Giorgio Moroder and others. In addition to upcoming dates with King Tuff, The Coathangers and Hood Internet, in October the band plays Beach Goth 2014 (with DIIV, GZA and Atlas Sound) and in November they play Odd Future's Camp Flog Naw Carnival (with Pharrell, Earl Sweatshirt, Mac Miller and Tyler, The Creator). There's no doubt about it – Cherry Glazerr is on the rise.
Despite writing solid songs and getting bigger, better gigs, some people refuse to take Cherry Glazerr seriously due to the age of its members. “We like to see ourselves as equals,” says Creevy. “A lot of people like to focus on our age; it’s a talking point, like ‘Oh, Cherry Glazerr is a young band.’ But sometimes I think it gives license to people to see us in a different way. We avoid branding ourselves as a young band.”
A pragmatic Redman points out one of the clear benefits of being a young band with young fans. “They're gonna get to grow with us," he says.