Born in Jackson Hole, Wyoming, and son to a ski patroller, Travis Rice has the snow in his blood. He is hailed by critics as the best all-round snowboarder in the world and is one of the most globally renowned riders to date. With over twelve years of elite competition experience and over thirty grand slam titles in his possession, ‘Trice’ is a veteran of the slopes.
However, unlike most pro snowboarders who started competing from an early age, Travis didn't enter his first major competition until he was 18. In 2001, the young outsider entered Snowboarder magazine’s event, Superpark. There he attempted something that others wouldn’t dare: a handful of backside rodeos over a 100-foot-plus kicker. He left a star.
Travis’ career skyrocketed as he not only won a place to compete in the Winter X Games that following season but he also landed a part in the snowboarding film, Transcendence. It is perhaps on film that Rice has made the largest impact. In 2005, together with his business partner, Curt Morgan, he co-founded Brain Farm Digital Cinema. Brain Farm is responsible for making some of the highest-selling snowboarding films in history, such as That’s It, That’s All in 2008 and The Art of Flight in 2011.
In 2012, Travis founded his own event, Red Bull Supernatural. The competition combines freeriding in natural terrain with freestyle tricks to create an event that favours the all-round rider. Jumps are created in the summer so that they become part of the mountain when the snow falls in the winter. The event was a huge success in 2012 and was renamed Red Bull Ultra Natural in 2013.
The competition was unfortunately postponed in 2014, but it's due to reconvene in 2015 – much to the relief of fans. This year, Red Bull will work with Travis to scout new backcountry zones and ensure the event comes back bigger, better and badder than ever!Read more