Nike Never Not Up Close: Justin Bennee

Nike continue their Never Not campaign with a day in the life of team rider Justin Bennee.

Snowboard videos rarely show a rider trying a trick several times before succesfully landing it, which can lead to the impression that pro riders always stomp their tricks first go.

This isn't usually the case though as is shown here in Nike's new edit as part of their Never Not campaign. Watch a day in the life following Justin Bennee as he attempts to get some shots on film.

www.nike.com