"Heroes by Nature" Takes a Look at Snowboarding

This November in Zurich, Burton will show the past and the future of the sport with two movies.
Mark McMorris slaying the Peace Park © Dean Blotto Gray
By Giacomo Margutti

You need to know where you’ve been, to know where you are going. This November in Zurich, CH Burton will show the past and the future of the sport with "Let It Ride" and "Burton Presents: Peace Park".

Following successful shows in Vienna/Austria and Münster/Germany, the next "Heroes By Nature" showcase arrives in Switzerland on November 7 with an incredible program focused on snowboarding. The city of Zurich will be the setting for a cinematic showcase that highlights the personalities, lifestyle and extraordinary action that made the sport into the phenomenon that it is today.

From the early roots in the farmlands of Europe, to the Wicklund boards of the Midwest US in the 40s, to the first production ‘Snurfer’ in the 60s, non-stop progression has fueled both the products and the passion for snowboarding. After early years of fighting for acceptance at ski areas worldwide, snowboarding today is still rooted in a long history of individuals striking out on their own path, often finding the most creative way to get there.

The "Heroes By Nature" event in Zurich will be celebrating the people, places and philosophies that made the sport what it is today. On the bill will be the critically acclaimed Craig Kelly profile ‘Let It Ride’ along with the World Premiere of ‘Burton Presents: Peace Park.’ Special guests, Burton riders Terje Haakonsen (NOR), Nicolas Müller (SUI), Alek Oestreng (NOR), Marko Grilc (SLO), Christian Haller (SUI) and Roope Tonteri (FIN) will be flying in to introduce the films and answer questions from the pan-European audience.


The "Heroes By Nature" night in Zurich will be beamed live via satellite to more than 45 digital cinemas in Germany, Spain, Austria, Switzerland, Finland and Romania. Red carpet arrivals at the Pathé Dietlikon will begin at 7.30pm and will be broadcast live to all participating screens across Europe. The main show will start at 8pm when host Tim Warwood will introduce the first feature, ‘Let It Ride’. Following the end credits, Tim will then welcome the cast and crew of both films on stage for a special Q&A session before introducing the World Premiere of "Burton Presents: Peace Park".

Let It Ride Craig Kelly at World Championship 1990 © Jon Foster


Seven-time world snowboarding champion Craig Kelly was one of the first superstars of the sport. However, at the height of his fame, he chose to give it all up to conquer the challenge of big-mountain back-country riding. His spiritual affinity with the wilderness and personal do-what-makes-you-happy creed made him an inspiration for generations of riders. This funny, exhilarating and heart wrenching film brings together many years of interviews to tell Craig’s part in the evolution of snowboarding.

Burton Presents Alek Oestreng at Peace Park © Dean Blotto Gray


Peace Park is the next evolution of the low-pressure, progressive park environment that began with Peace Pipe in 2012. Heavy collaboration between Burton, Mountain Dew, Snow Park Technology and Danny Davis led to the creation of one of the most innovative pipe/park setups in history, bringing together top tier competitive athletes in a freestyle, non-competitive environment. The event was hosted by Squaw Mountain in the Spring of 2013 and brought back the camaraderie, friendship, good times, and snowboarding progression that typical contests and filming sessions rarely do.

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