O’Neill gives 16 surfers with sticker-less boards a chance of a lifetime.
A great man once said, “It’s hard out there for a pimp.” Indeed. Gone are the days when every beach town in the US of A had its regional pros getting flow from every endemic surf brand. These days, half the guys on the ‘QS are fronting their own travel bill, not to mention the dozens with vacant real estate on the nose of their boards. Young legends like Clay Marzo and Kalani Robb for gosh sakes! Watch Just Add Water to refresh your memory.
Alas. A few philanthropic and kind-hearted companies have extended a hand and thrown the unsponsored a bone. Such as O’Neill with this year’s Coldwater Classic Invitational (Nov.6-10). For decades, a 6-star event, then a Prime, then a WCT event, and now this year an ASP sanctioned specialty piece, the Coldwater Classic has taken many forms.
But this one is perhaps the raddest and most relative. The contest is basically just a 16-man field of competitors which includes: 10 invited unsponsored surfers, two wildcards and four surfers determined by the public via an online vote. The will be competing at Santa Cruz’s fabled right pointbreak Steamer Lane, of course.
And the reward? A winner-takes all grand prize yearlong sponsorship from O’Neill Wetsuits and $50,000 in travel incentives and contest fees.
A sponsorship to give the winner a try at the ‘QS next year (in hopes to qualify for the WCT, of course). Plus, a personal filmer will follow the winner around for the year to document his path. Not bad.
Tune in Nov. 6th and see which hard working blue-collar grinder seizes the day. And visit the site to get to know the 16 surfers.