MTB
Check out never-before-seen footage from the Matt Jones: Frames of Mind video in 100 seconds of raw style and sound. Plus: read an exclusive interview with the freestyle rider about the project.
The rules for a Raw 100 video are simple: 100 seconds in length, no slow-motion footage, and no music. By having to work within these limitations, filmmakers have to get creative and think outside the box. Cut Media, who filmed the Matt Jones Frames of Mind video, pulled it out of the bag with this edit.
Watch the full Raw 100 edit below and scroll down for an exclusive interview with Matt Jones.
Almost a year ago, freestyle mountain biker Matt Jones embarked on what would be a career defining video in which he put his creativity, style and skills to the ultimate test. In Frames of mind, he revealed unique tricks, true to the core of the rebellious freestyle MTB scene, with a visual twist that brings the iconic 'photo sequence' stills technique into moving image.
Watch the full edit and behind the scenes videos from the shoot at www.RedBull.com/FramesofMind
How have things changed for you since the release of Frames of Mind?
It was my first opportunity to do everything that I've always wanted to do in one video. Before that [the Frames of Mind project], there had been so many ideas in my head that I hadn’t actually been able to bring into the world. I feel like I’ve gained the credibility that I've always been after because I had the opportunity to show the world those tricks and that style of riding. It was kind of unique and there's a creative side to it which is more valuable to me, like the high-performance trick side. Frames of Mind gave me a chance to show that, and people have recognised that and gave me credit for it. My social media and profiles have grown a lot because of it, so a lot of things have changed.
Is there anything you'd have done differently?
There are a couple of tricks that we always planned to have in there, which I’m still holding back for potentially the next video. But I'm so happy with it, it was a massive learning curve, so I can’t really look back with too much hindsight because everything I was doing was new. So, no, I was stoked with how it went down.
What are you most proud of with Frames of Mind?
Just the fact that I got to prove what I value in the sport – for me, that’s just being innovative and nailing the cliché that is freestyle. It’s not necessarily about linking tricks together down a mountain in a contest for me – yes, that’s important, but it’s about showing what you’ve got in your brain and having a freestyle approach to it, which is just ‘let’s see how crazy we can get with this’. I was just proud that it worked, really, the fact that the ideas in my head worked.
You’ve mentioned that you have more ideas – will we be getting another video?
Yeah definitely, I’m keen for another! Round two of a similar style [to Frames of Mind].
You’ve been publishing a lot of vlogs on YouTube, how is that going?
Yeah that’s sick! I’m loving the YouTube stuff, it has such a different style of audience. They engage so much more than anything I’ve experienced before, so I’m well enjoying that. It’s cool.
It has been a big of this year, it just compliments everything else I’m working on. I just like to show that fanbase and audience what I’m up to and they seem to love it.
There seems to be a lot of crossover between bike disciplines in the comments – do you get a lot of non-mountain bikers engaging?
Yeah for sure, I think it’s just that platform which is as wide as it can be really. Some people who watch the videos aren’t even into bikes. They just say ‘I don’t know what keeps bringing me back but I just like your videos’. So that’s a new experience. I’m now trying to tailor those kind of vlogs towards a wider audience, not a mountain bike niche, but then it benefits both. It’s a massive platform that I’m stoked to tap into.
Any plans or exciting guests you want to get on your YouTube channel?
I want to start integrating it with other riders and different types of people. It’s hard this time of year because I’m really busy but moving into the end of the season I’m going to focus loads on pairing up with cool people and just making content!
