Sustainability at Red Bull: A can has more than one life.

Sustainability has always been a part of Red Bull’s DNA: This means an emphasis on dealing appropriately with our packaging and can, and on reducing our carbon emissions and energy use in their production and supply wherever possible.

Please dispose the can in the appropriate recycling container ...

... this is how the recycling loop begins.


Each of our aluminium cans is forever recyclable.



of our cans are forever recyclable.

The aluminium can is one of very few food packages that can be completely recycled – it can even be melted down and recycled an unlimited number of times without any loss of quality. This is a decisive advantage because recycling an aluminium beverage can uses around 95% less energy compared to producing a new can.

Aluminium cans are extremely strong and sturdy, yet light in weight, neutral in taste, compact in shape and light-proof. In addition, their efficient shape and low weight enable reduced CO₂ emissions in transport.

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You can melt down and recycle the entire aluminium can an unlimited number of times, a sustainable advantage.

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Saving energy

The use of recycled aluminium results in using 95% less energy compared to new aluminium.


Aluminium is one of the fastest materials in terms of recycling. Efficient recycling will turn a used can into a new one again within 60 days.


We strive to transport our products in an environmentally friendly way.



The transport of aluminium cans saves 40% space compared to glass bottles.

At Red Bull, we constantly reduce emissions by optimising transport and product cycles. The compact and lightweight aluminium can is a key factor in reducing CO₂ during transport, packaging and storage. When it comes to transport, the aluminium can is up to 20% more efficient than plastic containers and up to 40% more efficient than glass bottles. In addition, we prefer the most climate-friendly modes of transport whenever possible.

As soon as Red Bull cans are filled in Austria and Switzerland, they are transported to over 171 countries. Wherever feasible, transport is carried out by ship or rail. Lorries are used only if there is no other reasonable delivery option. At Red Bull, we continue to make great efforts to shift even more transport to rail and ship.

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Glass bottles require 40% more space than aluminium cans during transport.

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Plastic bottles require 20% more space than aluminium cans during transport.

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11g (250ml)

11g per can -- less weight means less shipping fuel and a smaller eco footprint.


We save energy – even with our coolers.



energy saving thanks to our new ECO Cooler.

New Red Bull ECO Coolers contribute to a lower environmental impact through natural refrigerants, energy-efficient fans, smart temperature and light regulating devices. Additionally, the new cooling technology saves up to 50% energy consumption vs. previous coolers.


Thanks to their natural refrigerants, ECO Coolers are significantly more environmentally friendly than conventional refrigerators and require up to 50% less energy. The use of ECO Coolers and refrigerants is an effective way to reduce greenhouse gases. That is why we at Red Bull have made the commitment to produce only ECO Coolers.

Would you like to review our can lifecycle?