SUSTAINABILITY

Sustainability at Red Bull: A can has more than one life.

Sustainability has always been a part of Red Bull’s DNA: This means an emphasis on dealing appropriately with our packaging and can, and on reducing our carbon emissions and energy use in their production and supply wherever possible.

Please dispose the can in the appropriate recycling container ...

... this is how the recycling loop begins.

Aluminium

Each of our aluminium cans is forever recyclable.

ALUMINIUM FACTS

100%

of our cans are forever recyclable.

The aluminium can is one of very few food packages that can be completely recycled – it can even be melted down and recycled an unlimited number of times without any loss of quality. This is a decisive advantage because recycling an aluminium beverage can uses around 95% less energy compared to the production of a new can.

Aluminium cans are extremely light in weight, light-proof, neutral in taste, compact in shape, and are strong and sturdy. In addition, CO₂ emissions can be reduced thanks to its compact, handy shape and low weight during transport.

LIFECYCLE OF THE CAN

Recycling

You can melt down and recycle the aluminium can an unlimited number of times. This saves significant amounts of energy.

Saving energy

The use of recycled aluminium results in using 95% less energy compared to new aluminium.

Life Cycle

Aluminium is one of the fastest materials to be recycled. If recycled efficiently a can can be turned into a new can again within 60 days.

Production

We consistently produce in a resource-conserving manner.

PRODUCTION FACTS

>11,000

tonnes fewer CO₂ emissions every year.

We were able to minimise can transport distances by changing our two production sites in Austria and Switzerland to so-called "wall-to-wall production". In this innovative process, the production of beverage and can as well as the filling are carried out on site. After filling, we transport the majority of the cans by rail to various conveniently located ports and then by ship all over the world.

WALL-TO-WALL PRODUCTION

Centrally eco-friendly

The majority of the Red Bull cans for all 171 markets are produced at a central production facility according to the “wall-to-wall” principle. This means that production and filling take place at the same location – which brings enormous environmental benefits. In addition, we already use 80% of the energy required for production from renewable sources.

Saving tonnes of CO₂

Thanks to the “wall-to-wall” production, more than 5 billion cans a year do not have to be transported or processed before they leave the plant for their destination. This saves the corresponding emissions of more than 30,000 lorry journeys per year, nearly 13,000 tonnes of CO₂.

Quality Guarantee

Further advantages of central production: innovative, efficient technologies can be implemented immediately and thus help to conserve resources. In addition, state-of-the-art processes and high-quality ingredients, such as mountain water, guarantee the highest product quality worldwide.

Quality

Thanks to our state-of-the-art production process, we can guarantee the same product quality worldwide.

Regional ingredients

In addition, state-of-the-art processes and high quality agricultural ingredients, like water and sugar, sourced local to our production facilities, guarantee the highest product quality worldwide.

New technologies

Thanks to central production new technologies can be implemented quickly, which contributes to conserving natural resources.

Transport

We strive to transport our products in an environmentally friendly way.

TRANSPORT FACTS

40%

The transport of aluminium cans saves 40% space compared to the glass bottles.

At Red Bull, we constantly reduce emissions by optimising transport and product cycles. The compact and lightweight aluminium can is a key factor in reducing CO₂ during transport, packaging and storage. The aluminium can is up to 20% more efficient than plastic containers and even up to 40% more efficient than glass bottles during transport. In addition, we prefer climate-friendly modes of transport on every possible occasion.

As soon as the Red Bull cans are filled, they are transported to over 171 countries from Austria and Switzerland. Wherever possible, transport is carried out by ship or rail. Lorries are only used if there is no other reasonable delivery option. At Red Bull, we continue to make great efforts to shift even more transport to rail and ship.

EFFICIENT PACKAGING

-40%

Glass bottles require 40% more space than aluminium cans during transport.

-20%

Plastic bottles require 20% more space than aluminium cans during transport.

11g (250ml)

11g per can -- it’s the light thing to do.  Less weight means less fuel to ship and smaller eco footprint.

Coolers

We save energy – even with our coolers.

COOLER FACTS

45%

energy saving thanks to our new ECO Cooler.

Red Bull ECO-coolers contribute to a lower environmental impact through natural refrigerants, LED lighting, energy efficient fans and energy management devices such as automatic activation of night mode. 95% of our cooler fleet are already ECO Coolers.

SAVING ENERGY

Thanks to their natural refrigerants, ECO refrigerators are significantly more environmentally friendly than conventional refrigerators and require up to 45% less energy. The use of ECO Coolers and refrigerants is an effective way to avoid greenhouse gases. That is why we at Red Bull have made the commitment to produce only ECO Coolers.

So, do you think you understood the can life cycle?