Red Bull Purple Edition

Red Bull Purple Edition Ingredients

Red Bull Energy Drink’s special formula contains ingredients of high quality.

Caffeine

Caffeine is naturally present in more than 60 plants and is contained in many foodstuffs such as coffee, tea and chocolate.

One of caffeine's primary actions in the human body is a stimulating effect on cognitive functions. Caffeine helps to improve concentration and increase alertness.

One 250-ml can of Red Bull Energy Drink contains 75 mg of caffeine.

Did you know?

The 75 mg of caffeine contained in one 250-ml can of Red Bull Energy Drink is about the same amount as in a cup of coffee.

  • Red Bull Energy Drink
  • 75 mgper 250 ml
  • Filter Coffee
  • ~113 mgper 250 ml
Source: IFIC (2008 & 2015), EFSA (2015)

B-group vitamins

Vitamins are essential micronutrients that are required for maintaining normal body functions.

There are two types of vitamins: fat soluble and water soluble. Red Bull contains water-soluble vitamins. Water-soluble vitamins do not get stored as much in the body as fat-soluble vitamins. Instead, they circulate through the blood plasma. Whatever the body does not use is released. Red Bull contains the water-soluble B-group vitamins niacin, vitamin B6, vitamin B2 and vitamin B12.

These B-group vitamins contribute to normal energy-yielding metabolism, such as the build-up and break-down of carbohydrates and proteins, and the reduction of tiredness and fatigue.

Moreover, B-group vitamins play a central role in the brain. They contribute to the normal functioning of the nervous system.

Sugars

Red Bull Purple Edition is made with sugar sourced from sugar beets.

Sugars are well known carbohydrates and can be found in many foodstuffs from fruits and fruit juices to other beverages including energy drinks. Carbohydrates are basic nutrients consumed in the daily diet, and whether found in fruits or Red Bull Purple Edition, your body processes these sugars the same way.

Red Bull Purple Edition contains 10 g of sugars per 100 ml. This is the same amount of sugar as in 100 ml of orange or apple juice.

There is also Red Bull without sugars: Red Bull Sugarfree.

Did you know?

The amount of sugar in a can of Red Bull Purple Edition is comparable to the sugar level in an equivalent amount of apple or orange juice – 10 g per 100 ml.

  • Red Bull Purple Edition
  • 10 gper 100 ml
  • Apple Juice
  • 7 - 10 gper 100 ml
Source: IFIC (2008 & 2015), EFSA (2015)

Taurine

Taurine is an amino acid, naturally occurring in the human body and present in the daily diet. It is involved in a wide range of biological processes.

Taurine is found in high concentrations in muscle, brain, heart and blood. A person weighing 70 kg has approximately 70 g of taurine distributed throughout their body. Put another way, a 70-kg person naturally already has in their body 70 times the amount of taurine contained in one can of Red Bull Energy Drink.

Taurine is also contained in various foodstuffs like scallops, fish, poultry and most infant formulas.

Did you know?

The human body contains 70 times more taurine than one 250ml can of Red Bull.

Source: IFIC (2008 & 2015), EFSA (2015)

Water

Water is a main ingredient of Red Bull, which is sourced locally at our production sites.

Red Bull’s key production sites are located in the Austrian and Swiss Alps, where fresh water of highest quality is sourced from springs nearby. The Alps are one of the world’s biggest fresh water reservoirs, where water is available in abundance and constantly replenished.

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