SUSTAINABILITY

A can has more than one life.

At Red Bull, we are well aware of our responsibility for our environment. And we make it easy for you to drink Red Bull with a clear environmental conscience.

All you have to do is throw the can in the bin ...

... and not just throw it away, especially when in nature. Please dispose of the can in a rubbish bin – or even better, in the appropriate recycling container.

... this is how the recycling loop begins.

Each of our aluminium cans is 100% recyclable.

ALUMINIUM FACTS

Aluminium cans are the most recycled type of packaging in the world.

ALUMINIUM FACTS

100%

of our aluminium cans are recyclable.

ALUMINIUM FACTS

95%

of the energy is saved through recycling.

ALUMINIUM FACTS

Aluminium cans are the most recycled type of packaging in the world.

ALUMINIUM FACTS

100%

of our aluminium cans are recyclable.

The aluminium can is one of very few food packages that can be completely recycled – it can even be melted down and recycled an unlimited number of times without any loss of quality. This is a decisive advantage because recycling an aluminium beverage can uses around 95% less energy compared to the production of a new can.

The aluminium can is impermeable to light and oxygen, and neutral in taste. These unrivaled properties ensure the consumer the highest quality and shelf life of beverages. In addition, CO₂ emissions can be reduced thanks to its compact, handy shape and low weight during transport.

LIFECYCLE OF THE CAN

Recycling

You can melt down and recycle the aluminium can an unlimited number of times. This saves significant amounts of energy compared to the production of a new can.

Saving energy

The use of recycled aluminium results in using 95% less energy compared to new aluminium.

Lightweight

Today, Red Bull cans weigh significantly less than a few years ago. The constant reduction in the weight of the cans makes another difference: the less aluminium is used for the cans from the outset, the better the CO₂ balance.

We strive to transport our products in an environmentally friendly way.

TRANSPORT FACTS

30%

The transport of aluminium cans saves 30% space compared to PET bottles.

TRANSPORT FACTS

40%

The transport of aluminium cans saves 40% space compared to the glass bottles.

TRANSPORT FACTS

The significant weight reduction of our can additionally saves resources.

TRANSPORT FACTS

30%

The transport of aluminium cans saves 30% space compared to PET bottles.

TRANSPORT FACTS

40%

The transport of aluminium cans saves 40% space compared to the glass bottles.

At Red Bull, we constantly reduce emissions by optimising transport and product cycles. The compact and lightweight aluminium can is a key factor in reducing CO₂ during transport, packaging and storage. The aluminium can is up to 30% more efficient than PET containers and even up to 40% more efficient than glass bottles during transport. In addition, we prefer climate-friendly modes of transport on every possible occasion.

EFFICIENT TRANSPORTEFFICIENT TRANSPORT

As soon as the Red Bull cans are filled, they are transported to over 171 countries from Austria and Switzerland. Wherever possible, transport is carried out by ship or rail. Lorries are only used if there is no other reasonable delivery option. At Red Bull, we continue to make great efforts to shift even more transport to rail and ship.

EFFICIENT PACKAGING

-40%

Glass bottles require 40% more space than aluminium cans during transport.

-30%

PET bottles require 30% more space than aluminium cans during transport.

11g (250ml)

Our can is lightweight and compact.

We consistently produce in a resource-conserving manner.

PRODUCTION FACTS

>16 mio.

lorry kilometres are saved thanks to "wall-to-wall production“.

PRODUCTION FACTS

>11,000

tonnes fewer CO₂ emissions every year.

PRODUCTION FACTS

80%

of the electricity used in can production is obtained from renewable energy sources.

PRODUCTION FACTS

>16 mio.

lorry kilometres are saved thanks to "wall-to-wall production“.

PRODUCTION FACTS

>11,000

tonnes fewer CO₂ emissions every year.

We are continuously increasing the share of renewable energies in our production; currently we are at around 80%. We were able to minimise can transport distances by changing our two production sites in Austria and Switzerland to so-called "wall-to-wall production". In this innovative process, the production of beverage and can as well as the filling are carried out on site. After filling, we transport the majority of the cans by rail to various conveniently located ports and then by ship all over the world. The switch to wall-to-wall production means savings of more than 26,000 lorry journeys year after year. This corresponds to around 11,000 tonnes of CO₂.

WALL-TO-WALL PRODUCTION

Centrally eco-friendly

The majority of the Red Bull cans for all 171 markets are produced at a central production facility according to the “wall-to-wall” principle. This means that production and filling take place at the same location – which brings enormous environmental benefits. In addition, we already use 80% of the energy required for production from renewable sources.

Saving tonnes of CO₂

Thanks to the “wall-to-wall” production, more than 5 billion cans a year do not have to be transported or processed before they leave the plant for their destination. This saves the corresponding emissions of more than 26,000 lorry journeys per year, nearly 11,000 tonnes of CO₂.

Quality Guarantee

Further advantages of central production: innovative, efficient technologies can be implemented immediately and thus help to conserve resources. In addition, state-of-the-art processes and high-quality ingredients, such as mountain water from alpine springs, guarantee the highest product quality worldwide.

Quality

Thanks to our state-of-the-art production process, we can guarantee the same product quality worldwide.

Regional ingredients

We obtain our main ingredients local to our production sites.

New technologies

Thanks to central production new technologies can be implemented quickly, which contributes to conserving natural resources.

Renewable energies

The energy consumed in the production process comes from the region and more than 80% of the energy required is from renewable sources – and we are working to improve this figure.

We save energy – even with our coolers.

COOLER FACTS

95%

of the total cooler fleet are already Eco Coolers.

COOLER FACTS

45%

energy saving thanks to our new ECO Cooler.

COOLER FACTS

7

ECO Coolers use the same amount of energy as a 100-watt light bulb.

COOLER FACTS

95%

of the total cooler fleet are already Eco Coolers.

COOLER FACTS

45%

energy saving thanks to our new ECO Cooler.

At Red Bull, we have started to switch to eco-efficient refrigerators (ECO Coolers) and refrigerants in recent years, saving up to 45% of the energy used by conventional cooling devices: seven ECO Coolers use the same amount of energy as a single 100-watt light bulb. 95% of our cooler fleet are already ECO Coolers.

SAVING ENERGY

Thanks to their natural refrigerants, ECO refrigerators are significantly more environmentally friendly than conventional refrigerators and require up to 45% less energy. The use of ECO Coolers and refrigerants is an effective way to avoid greenhouse gases. That is why we at Red Bull have made the commitment to produce only ECO Coolers.

You would like to revise our can lifecycle?