Red Bull Basement

Red Bull Basement is a global incubator that empowers students and first-time founders to turn ideas into products using mentorship and AI-powered tools. Red Bull partners with Microsoft & AMD to give you the AI tools, mentorship and global platform to bring your idea to life – and the wiiings to pitch it in Silicon Valley and the chance to win USD 100,000 in equity-free funding.

Red Bull has always given wiiings to people and ideas before the world believed in them — from athletes and artists to creators and innovators. Red Bull Basement brings that same belief into entrepreneurship, backing people early and helping them use technology and AI to create what’s next.

Red Bull Basement isn’t about having everything figured out. With today’s AI tools, anyone can build — even without coding experience, funding or a startup background. Red Bull Basement gives you wiiings through AI-powered tools, real resources and human mentorship, helping you move from thinking to making. This isn’t just about ideas or pitches. It’s about building something real.

Any idea can apply. You might be solving a local problem, exploring a new use of technology, or testing a bold concept with global potential. AI and technology can be the full solution, or just one part of it. What matters most is your curiosity and your willingness to try.

Red Bull Basement is for students with an idea, side hustlers ready to take a first real step, and builders who’ve never shipped before. It’s for anyone who wants to turn curiosity into action. If you’re willing to try, you belong here.

By taking part, you could leave with a prototype, an MVP, a global network, investor interest, or simply the confidence and skills to keep building. Along the way, you’ll get access to real tools — including AI resources, Microsoft Azure Credits, designed to help you build, test and grow your idea. Even if you don’t win, you won’t leave empty-handed.

Fill out and submit the application at www.redbullbasement.com. Red Bull Basement’s AI Mentors will guide you along the way and even generate a one-pager pitch for your idea when you’re done.

The strongest ideas are invited to record a 1-minute video pitch, and a panel of local industry judges will select the finalists to compete at National Final.

National winners then enter a global development phase with world-class mentors, a community of builders, and more tools to help turn their ideas into an MVP — before flying to the World Final in Silicon Valley.

The global winner of Red Bull Basement receives USD 100,000 in equity-free funding and more resources that you can read more about here.

Anyone aged 18 or older who lives in a participating country can apply, either solo or as a team of two. Application and the World Final pitch is delivered in English.

Ideas are judged on their originality, the people behind them, their potential impact, and whether they can become real. It’s not about the flashiest pitch - it’s about the potential to build and grow.

One team from each participating country is invited to the World Final. Each team can bring up to two.