Red Bull Company - Giving Wiiings to People and Ideas

Beyond the ordinary since 1987

Dietrich Mateschitz founded Red Bull in the mid-1980s. He spent nearly three years developing the formula, designing the packaging, defining the brand's positioning, and crafting a unique marketing concept. When Red Bull Energy Drink launched in Austria on April 1, 1987, it did more than introduce a new beverage; it created an entirely new category: energy drinks.

The company in numbers

Facts & Figures

Company

Talents & Teams

World of Red Bull

13.9 billion cans sold
13,969 billion cans of Red Bull were sold worldwide in 2025.
21,924 employees
As of the end of 2025, Red Bull’s global team totaled 21,924 individuals (2024: 19,973).
178 countries
As of the end of 2025, Red Bull was sold in 178 countries.

900+ athletes, artists and teams
Red Bull gives wiiings to 900+ boundary-breaking individuals and teams across a variety of disciplines.
2 Formula One teams
Driving racing excellence with Oracle Red Bull Racing and Visa Cash App Racing Bulls.

1350+ events
Red Bull creates and produces hundreds of events annually around the globe, bringing people together around a shared passions.
Engaging in over 100 disciplines
The World of Red Bull engages across a wide variety of disciplines and playgrounds, representing Red Bull's attitude to life.
2 Athlete Performance Centres
Supporting elite athletes with cutting-edge training technology and techniques.

The Original Red Bull

Red Bull Energy Drinks