SUSTAINABILITY

A can has more than one life.

Sustainability has always been a part of Red Bull’s DNA: This means an emphasis on dealing appropriately with our packaging and can, and on reducing our carbon emissions and energy use in their production and supply wherever possible.

Please recycle the can to start the circularity process.

Circular packaging

Collect

It all starts with the right throw

Recycle

And then goes straight to recycling

Produce

Producing and filling – all in one place whenever possible

Transport

And off they go - using rail whenever possible

Lifecycle

And that's how we bring the can full circle

Aluminium

Each of our aluminium cans is forever recyclable.

ALUMINIUM FACTS

Recycling saves energy. Recycling the aluminum can uses 95% less energy than what would be needed for a new aluminum can.

The aluminium can is one of very few food packages that can be almost completely recycled – it can even be melted down and recycled an unlimited number of times without any loss of quality. This is a decisive advantage because recycling an aluminium beverage can uses around 95% less energy compared to the production of a new can.

Aluminium cans are extremely light in weight, light-proof, neutral in taste, compact in shape, and are strong and sturdy. In addition, CO₂ emissions can be reduced thanks to its compact, handy shape and low weight during transport.

LIFECYCLE OF THE CAN
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Recycling

You can melt down and recycle the aluminium can an unlimited number of times. This saves significant amounts of energy compared to the production of a new can.

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Saving energy

The use of recycled aluminium results in using 95% less energy compared to new aluminium.

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Lifecycle

Aluminium is one of the fastest materials in terms of recycling. Efficient recycling can turn a used can into a new one again within 60 days.

Production

We consistently produce in a resource-conserving manner.

PRODUCTION FACTS

100%

of our cardboard, trays, pads and displays are made of recyclable cardboard.

We were able to minimise can transport distances in our main production sites in Austria, Switzerland and the US due to the so-called "wall-to-wall production". In this innovative process, the production of beverage and can as well as the filling are carried out on site. After filling, we transport the majority of the cans by rail to various conveniently located ports and then by ship all over the world.

WALL-TO-WALL PRODUCTION

Centrally eco-friendly

The majority of the Red Bull cans for more than 170 markets are produced in our main production plants according to the “wall-to-wall” principle. This means that production and filling take place at the same location – which brings enormous environmental benefits.

Less Internal Transportation

Thanks to the “wall-to-wall” production, a significant share of our cans does not have to be transported or processed before they leave the plant for their destination. This saves truck kilometers and with that, emissions.

Quality guarantee

Further advantages of a very much centralized production: innovative, efficient technologies can be implemented immediately and thus help to conserve resources. In addition, state-of-the-art processes and high-quality ingredients, guarantee the highest product quality worldwide.

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Quality

Thanks to our state-of-the-art production process, we can guarantee the same product quality worldwide.

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Regional ingredients

In addition, state-of-the-art processes and high-quality agricultural ingredients, like water and sugar, sourced local to our production facilities, guarantee high product quality worldwide.

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New technologies

Thanks to the very much centralized production, new technologies can be implemented quickly, which contributes to conserving natural resources.

LEED Silver Certified

The new US filling-plant is set up to a high sustainability standard. The plant is “ISO 14001” and “LEED Silver” certified. Check here for more info.

Transport

We strive to transport our products in an environmentally friendly way.

TRANSPORT FACTS

40%

The transport of aluminium cans saves 40% space compared to the glass bottles.

At Red Bull, we constantly reduce emissions by optimisingtransport and product cycles. The compact and lightweight aluminium can is a key factor in reducing CO₂ during transport, packaging and storage. The aluminium can is up to 20% more efficient than plastic containers and even up to 40% more efficient than glass bottles during transport. In addition, we prefer climate-friendly modes of transport on every possible occasion.

As soon as Red Bull cans are filled in Austria and Switzerland, they are transported to over 170 countries. Wherever feasible, transport is carried out by ship or rail. Trucks are used only if there is no other reasonable delivery option. At Red Bull, we continue to make great efforts to shift even more transport to rail and ship.

EFFICIENT PACKAGING
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-40%

Glass bottles require 40% more space than aluminium cans during transport.

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-20%

Plastic bottles require 20% more space than aluminium cans during transport.

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11g (250ml)

11g per can -- Less weight means less fuel to ship and smaller eco footprint.

Coolers

We save energy – even with our coolers.

COOLER FACTS

35%

energy savings.

New Red Bull ECO Coolers contribute to a lower environmental impact through natural refrigerants, energy-efficient fans, smart temperature and light regulating devices.

SAVING ENERGY

Thanks to their natural refrigerants, ECO refrigerators are significantly more environmentally friendly than conventional refrigerators and require up to 35% less energy. The use of ECO Coolers and refrigerants is an effective way to avoid greenhouse gases. That is why we at Red Bull have made the commitment to produce only ECO Coolers.

Would you like to review our can lifecycle?

Ready to recycle?

Drop the empty Red Bull cans in the right place.