Red Bull Motorsports
F1
Meet Scuderia AlphaTauri, F1’s most fashionable team
Scuderia Toro Rosso becomes Scuderia AlphaTauri as the team enjoys an exciting new rebrand.
Much like many of their drivers, who went on to become true F1 greats, Toro Rosso are evolving, rebranding as Scuderia AlphaTauri in homage to a new partnership with Red Bull's premium fashion brand AlphaTauri. To celebrate the rebrand, the team will be introducing their latest car and new team colours alongside AlphaTauri’s latest SS20 and AW20/21 collections at Red Bull’s legendary Hangar-7 venue.
It’s a partnership made in heaven, with AlphaTauri looking to introduce fashion and function to the glamorous world of F1, and Scuderia AlphaTauri benefitting from the perfect blend of design and premium materials, with innovative teamwear for the 2020 season.
Scuderia AlphaTauri's 2020 contender
© Red Bull
The launch will take place on February 14, with a star-studded event hosted by F1 veteran David Coulthard. Don’t worry – if you’re not one of the lucky few to get a seat ringside at Hangar-7, you’ll be able to watch the action right here on Red Bull TV:
Want to know more? Head over to Scuderia AlphaTauri.
