SUSTAINABILITY

A can has more than one life.

At Red Bull, we are well aware of our responsibility for our environment. And we make it easy for you to drink Red Bull with a clear environmental conscience.

All you have to do is throw the can in the bin ...

... and not just throw it away, especially when in nature. Please dispose of the can in a rubbish bin – or even better, in the appropriate recycling container.

... this is how the recycling loop begins.

Each of our aluminum cans is 100% recyclable.

ALUMINUM FACTS

Aluminum cans are the most recycled type of packaging in the world.

ALUMINUM FACTS

100%

of our aluminum cans are recyclable.

ALUMINUM FACTS

95%

of the energy is saved through recycling. Recycling saves energy. Recycling the aluminum can uses 95% less energy than what would be needed for a new aluminum can.

ALUMINUM FACTS

Aluminum cans are the most recycled type of packaging in the world.

ALUMINUM FACTS

100%

of our aluminum cans are recyclable.

The aluminum can is one of very few food packages that can be completely recycled – it can even be melted down and recycled an unlimited number of times without any loss of quality. This is a decisive advantage because recycling an aluminum beverage can uses around 95% less energy compared to the production of a new can.

The aluminum can is impermeable to light and oxygen, and neutral in taste. These unrivaled properties ensure the consumer the highest quality and shelf life of beverages. In addition, CO₂ emissions can be reduced thanks to its compact, handy shape and low weight during transport.

LIFECYCLE OF THE CAN

Recycling

You can melt down and recycle the aluminum can an unlimited number of times. This saves significant amounts of energy.

Saving energy

The use of recycled aluminum results in using 95% less energy compared to new aluminum.

Lightweight

Today, Red Bull cans weigh significantly less than a few years ago. The constant reduction in the weight of the cans makes another difference: the less aluminum is used for the cans from the outset, the better the CO₂ balance.

We strive to transport our products in an environmentally friendly way.

TRANSPORT FACTS

30%

The transport of aluminum cans saves 30% space compared to PET bottles.

TRANSPORT FACTS

40%

The transport of aluminum cans saves 40% space compared to the glass bottles.

TRANSPORT FACTS

The significant weight reduction of our can additionally saves resources.

TRANSPORT FACTS

30%

The transport of aluminum cans saves 30% space compared to PET bottles.

TRANSPORT FACTS

40%

The transport of aluminum cans saves 40% space compared to the glass bottles.

At Red Bull, we constantly reduce emissions by optimizing transport and product cycles. The compact and lightweight aluminum can is a key factor in reducing CO₂ during transport, packaging and storage. The aluminum can is up to 30% more efficient than PET containers and even up to 40% more efficient than glass bottles during transport. In addition, we prefer climate-friendly modes of transport on every possible occasion.

EFFICIENT TRANSPORTEFFICIENT TRANSPORT

For Red Bull that is produced in Europe, as soon as the cans are filled, they are transported to over 171 countries from Austria and Switzerland. Wherever possible, transport is carried out by ship or rail. Lorries are only used if there is no other reasonable delivery option. At Red Bull, we continue to make great efforts to shift even more transport to rail and ship.

EFFICIENT PACKAGING

-40%

Glass bottles require 40% more space than aluminum cans during transport.

-30%

PET bottles require 30% more space than aluminum cans during transport.

11 g (8.4 fl oz can)

Our can is lightweight and compact.

We save energy – even with our coolers.

COOLER FACTS

95%

of the total cooler fleet are already Eco Coolers.

COOLER FACTS

45%

energy saving thanks to our new ECO Cooler.

COOLER FACTS

7

ECO Coolers use the same amount of energy as a 100-watt light bulb.

COOLER FACTS

95%

of the total cooler fleet are already Eco Coolers.

COOLER FACTS

45%

energy saving thanks to our new ECO Cooler.

At Red Bull, we have started to switch to eco-efficient refrigerators (ECO Coolers) and refrigerants in recent years, saving up to 45% of the energy used by conventional cooling devices: seven ECO Coolers use the same amount of energy as a single 100-watt light bulb. 95% of our cooler fleet are already ECO Coolers.

SAVING ENERGY

Thanks to their natural refrigerants, ECO refrigerators are significantly more environmentally friendly than conventional refrigerators and require up to 45% less energy. The use of ECO Coolers and refrigerants is an effective way to avoid greenhouse gases. That is why we at Red Bull have made the commitment to produce only ECO Coolers.

You would like to revisit our can lifecycle?