Sustainability at Red Bull: A can has more than one life.

Sustainability has always been a part of Red Bull’s DNA: This means an emphasis on dealing appropriately with our packaging and can, and on reducing our carbon emissions and energy use in their production and supply wherever possible.

Please recycle the can to start the circularity process.

Circular packaging


It all starts with the right throw


And then goes straight to recycling


Producing and filling – all in one place whenever possible


And off they go - using rail whenever possible


And that's how we bring the can full circle


Each of our aluminum cans is forever recyclable.



energy savings is achieved through recycling.

The aluminum can is one of very few food packages that can be almost completely recycled – it can even be melted down and recycled an unlimited number of times without any loss of quality. This is a decisive advantage because recycling an aluminum beverage can uses around 95% less energy compared to producing a new can. Aluminum cans are strong and sturdy, yet light in weight, neutral in taste, compact in shape and light-proof. In addition, their efficient shape and low weight enable reduced CO₂ emissions in transport.



You can melt down and recycle the entire aluminum can an unlimited number of times, a sustainable advantage.

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Saving energy

The use of recycled aluminum results in using 95% less energy compared to new aluminum.


Aluminum is one of the fastest materials in terms of recycling. Efficient recycling can turn a used can into a new one again within 60 days.


We consistently produce in a resource-conserving manner.



of our cardboard, trays, pads and displays are made of recyclable cardboard.

We were able to minimise can transport distances in our main production site due to the so-called "wall-to-wall production". In this innovative process, the production of beverage and can as well as the filling are carried out on site which brings environmental benefits.


Less Internal Transportation

Thanks to the “wall-to-wall” production, a significant share of our cans does not have to be transported or processed before they leave the plant for their destination. This saves truck miles and with that, emissions.

Quality guarantee

Further advantages of a very much centralized production: innovative, efficient technologies can be implemented immediately and thus help to conserve resources. In addition, state-of-the-art processes and high-quality ingredients, guarantee a consistently high-quality product.

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New technologies

Thanks to the very much centralized production, new technologies can be implemented quickly, which contributes to conserving natural resources.

LEED Silver Certified

The new US filling-plant is set up to a high sustainability standard. The plant is “ISO 14001” and “LEED Silver” certified. Check here for more info.


We strive to transport our products in an environmentally friendly way.



The transport of aluminum cans saves 40% space compared to glass bottles.

At Red Bull, we constantly reduce emissions by optimisingtransport and product cycles. The compact and lightweight aluminum can is a key factor in reducing CO₂ during transport, packaging and storage. When it comes to transport, the aluminum can is up to 20% more efficient than plastic containers and up to 40% more efficient than glass bottles. In addition, we prefer the most climate-friendly modes of transport whenever possible.

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Glass bottles require 40% more space than aluminum cans during transport.

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Plastic bottles require 20% more space than aluminum cans during transport.

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11 g (8.4 fl oz can)

11g per can -- less weight means less shipping fuel and a smaller eco footprint.


We save energy – even with our coolers.



energy savings.

New Red Bull ECO Coolers contribute to a lower environmental impact through natural refrigerants, energy-efficient fans, smart temperature and light regulating devices.


Thanks to their natural refrigerants, ECO Coolers are significantly more environmentally friendly than conventional refrigerators and require up to 35% less energy. The use of ECO Coolers and refrigerants is an effective way to reduce greenhouse gases. That is why we at Red Bull have made the commitment to produce only ECO Coolers.

Would you like to review our can lifecycle?

Ready to recycle?

Drop the empty Red Bull cans in the right place.