SUSTAINABILITY

Sustainability at Red Bull: A can has more than one life.

Sustainability has always been a part of Red Bull’s DNA: This means an emphasis on dealing appropriately with our packaging and can, and on reducing our carbon emissions and energy use in their production and supply wherever possible.

Please recycle the can to start the circularity process.

Circular packaging

Aluminum

Each of our aluminum cans is forever recyclable.

ALUMINUM FACTS

95%

energy savings is achieved through recycling.

The aluminum can is one of very few food packages that can be almost completely recycled – it can even be melted down and recycled an unlimited number of times without any loss of quality. This is a decisive advantage because recycling an aluminum beverage can uses around 95% less energy compared to producing a new can. Aluminum cans are strong and sturdy, yet light in weight, neutral in taste, compact in shape and light-proof. In addition, their efficient shape and low weight enable reduced CO₂ emissions in transport.

LIFECYCLE OF THE CAN

Recycling

You can melt down and recycle the entire aluminum can an unlimited number of times, a sustainable advantage.

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Saving energy

The use of recycled aluminum results in using 95% less energy compared to new aluminum.

Lifecycle

Aluminum is one of the fastest materials in terms of recycling. Efficient recycling can turn a used can into a new one again within 60 days.

Production

We consistently produce in a resource-conserving manner.

PRODUCTION FACTS

100%

of our cardboard, trays, pads and displays are made of recyclable cardboard.

We were able to minimise can transport distances in our main production site due to the so-called "wall-to-wall production". In this innovative process, the production of beverage and can as well as the filling are carried out on site which brings environmental benefits.

WALL-TO-WALL PRODUCTION

Centrally eco-friendly

The majority of the Red Bull cans for more than 170 markets are produced in our main production plants according to the “wall-to-wall” principle. This means that production and filling take place at the same location – which brings enormous environmental benefits.

Less Internal Transportation

Thanks to the “wall-to-wall” production, a significant share of our cans does not have to be transported or processed before they leave the plant for their destination. This saves truck miles and with that, emissions.

Quality guarantee

Further advantages of a very much centralized production: innovative, efficient technologies can be implemented immediately and thus help to conserve resources. In addition, state-of-the-art processes and high-quality ingredients, guarantee a consistently high-quality product.

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New technologies

Thanks to the very much centralized production, new technologies can be implemented quickly, which contributes to conserving natural resources.

LEED Silver Certified

The new US filling-plant is set up to a high sustainability standard. The plant is “ISO 14001” and “LEED Silver” certified. Check here for more info.

Transport

We strive to transport our products in an environmentally friendly way.

TRANSPORT FACTS

40%

The transport of aluminum cans saves 40% space compared to glass bottles.

At Red Bull, we constantly reduce emissions by optimising transport and product cycles. The compact and lightweight aluminum can is a key factor in reducing CO₂ during transport, packaging and storage. When it comes to transport, the aluminum can is up to 20% more efficient than plastic containers and up to 40% more efficient than glass bottles. In addition, we prefer the most climate-friendly modes of transport whenever possible.

EFFICIENT PACKAGING
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-40%

Glass bottles require 40% more space than aluminum cans during transport.

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-20%

Plastic bottles require 20% more space than aluminum cans during transport.

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11 g (8.4 fl oz can)

11g per can -- less weight means less shipping fuel and a smaller eco footprint.

Cooler

We save energy – even with our coolers.

COOLER FACTS

35%

energy savings.

New Red Bull ECO Coolers contribute to a lower environmental impact through natural refrigerants, energy-efficient fans, smart temperature and light regulating devices.

SAVING ENERGY

Thanks to their natural refrigerants, ECO Coolers are significantly more environmentally friendly than conventional refrigerators and require up to 35% less energy. The use of ECO Coolers and refrigerants is an effective way to reduce greenhouse gases. That is why we at Red Bull have made the commitment to produce only ECO Coolers.

Would you like to review our can lifecycle?

Ready to recycle?

Drop the empty Red Bull cans in the right place.