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Nike Never Not Part 1

After much hype, Nike Snowboarding drop their Never Not Part 1 movie and it's a classic.
By Tom Kingsnorth
1 min readPublished on
After tons of teasers coming out for this, Nike finally delivered the goods and dropped Never Not Part 1.
Featuring the talents of the World's finest, Nicolas Müller, Gigi Rüf, Jed Anderson, Ethan Morgan, Jess Kimura, Halldór Helgason, Sage Kotsenberg, Austin Smith and heaps more talents signed to the swoosh, Nike Never Not Part 1 follows the crew as they throw down in the streets, backcountry and parks around the globe.
As you can expect, with a team like this, the movie doesn't disapoint and is easily the best release of the season. Watch it now as it's only available for 24 hours.