Festival
The best moments from Red Bull Mirage
Guests at Coachella Valley Music and Arts Festival were among the first to experience the new Red Bull Mirage, featuring the first tastes of summer with the Red Bull Summer Edition White Peach.
Festival season is upon us once again, and this year there’s an unmissable new addition to the Coachella festival skyline. Soaring three stories into the sky, the Red Bull Mirage is a groundbreaking, multi-level, 20,000+ square-foot installation where guests can sip on Red Bull beverages, enjoy exclusive dining options, and be treated to surprise pop-ups, all while reveling in an elevated view of the Quasar stage.
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Day 1: Friday, April 11, 2025
The energy was electric as Red Bull Mirage welcomed its first guests for a Nobu First Taste experience and a happy hour, the perfect stop to fuel up before hitting the festival grounds. Throughout the day, special guests popped in for a visit.
Atmosphere at Red Bull Mirage at Coachella
© Maria Jose Govea
Red Bull Mirage vibes with the Red Bull Summer Edition
© Chad Wadsworth
Red Bull Mirage at Coachella
© Chad Wadsworth
DJ Joaqu.n kicks off day 1 at Red Bull Mirage with a lively set
© Chad Wadsworth
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Day 2: Saturday, April 12, 2025
With the festival in full swing, the crowd at Red Bull Mirage got down to a surprise pop up by DJ PEE .WEE (aka Anderson .Paak). Guests were amongst the first to toast to the taste of summer with the pre-launch of Red Bull Summer Edition White Peach. Our latest edition offers a burst of white peach flavor highlighted by a touch of citrus peel and floral notes – perfect for a summer’s day ahead. Available nationwide April 28 with and without sugar.
Red Bull Mirage at Coachella
© Chad Wadsworth
DJ Pee .Wee aka Anderson .Paak at Red Bull Mirage at Coachella
© Maria Jose Govea
Vibes at Red Bull Mirage
© Maria Jose Govea
DJ Pee .Wee aka Anderson .Paak at Red Bull Mirage at Coachella
© Maria Jose Govea
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Day 3: Sunday, April 13, 2025
On day 3, Tinx dropped in for a surprise pop up and guests paid a visit to Red Bull Mirage, the ultimate destination for festival-goers throughout Coachella’s kick off weekend. Guests attending weekend 2 can stop by Red Bull Mirage for good vibes, curated Red Bull Summer Edition slushies (with and without sugar) and even more surprises!
Vibes at Red Bull Mirage at Coachella
© Maria Jose Govea
Vibes at Red Bull Mirage at Coachella
© Chad Wadsworth
Tinx's pop-up set at Red Bull Mirage
© Presley Ann
Red Bull Mirage at Coachella
© Maria Jose Govea