Sustainability at Red Bull: A can has more than one life.

Sustainability has always been a part of Red Bull’s DNA: This means an emphasis on dealing appropriately with our packaging and can, and on reducing our carbon emissions and energy use in their production and supply wherever possible.

Please recycle the can to start the circularity process.

Circular packaging


Each of our aluminum cans is 100% recyclable.



of our aluminum cans are recyclable.

The aluminium can is one of very few food packages that can be completely recycled – it can even be melted down and recycled an unlimited number of times without any loss of quality. This is a decisive advantage because recycling an aluminium beverage can uses around 95% less energy compared to the production of a new can.

Aluminium cans are extremely light in weight, light-proof, neutral in taste, compact in shape, and are strong and sturdy. In addition, CO₂ emissions can be reduced thanks to its compact, handy shape and low weight during transport.

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You can melt down and recycle the aluminum can an unlimited number of times. This saves significant amounts of energy compared to the production of a new can.

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Saving energy

The use of recycled aluminum results in using 95% less energy compared to new aluminum.

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Life Cycle

Aluminium is one of the fastest materials to be recycled. If recycled efficiently a can can be turned into a new can again within 60 days.


We consistently produce in a resource-conserving manner.



tons fewer CO₂ emissions every year.

We were able to minimise can transport distances by changing our two production sites in Austria and Switzerland to so-called "wall-to-wall production". In this innovative process, the production of beverage and can as well as the filling are carried out on site. After filling, we transport the majority of the cans by rail to various conveniently located ports and then by ship all over the world.


Centrally eco-friendly

The majority of the Red Bull cans for all 171 markets are produced at a central production facility according to the “wall-to-wall” principle. This means that production and filling take place at the same location – which brings enormous environmental benefits.

Saving tonnes of CO₂

Thanks to the “wall-to-wall” production, more than 5 billion cans a year do not have to be transported or processed before they leave the plant for their destination. This saves the corresponding emissions of more than 30,000 lorry journeys per year, nearly 13,000 tonnes of CO₂.

Quality Guarantee

Further advantages of central production: innovative, efficient technologies can be implemented immediately and thus help to conserve resources. In addition, state-of-the-art processes and high-quality ingredients, such as water from alpine springs, guarantee high product quality.

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Thanks to our state-of-the-art production process, we can guarantee the same product quality worldwide.

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New technologies

Thanks to central production new technologies can be implemented quickly, which contributes to conserving natural resources.


We strive to transport our products in an environmentally friendly way.



The transport of aluminum cans saves 40% space compared to the glass bottles.

At Red Bull, we strive to reduce emissions by optimizing transport and product cycles. The compact and lightweight can is a key factor in reducing CO₂ during transport, packaging and storage. The aluminum can is up to 20% more efficient than plastic containers and even up to 40% more efficient than glass bottles during transport. In addition, we prefer climate-friendly modes of transport on every possible occasion.

As soon as the Red Bull cans are filled, they are transported to over 171 countries from Austria and Switzerland. Wherever possible, transport is carried out by ship or rail. Lorries are only used if there is no other reasonable delivery option. At Red Bull, we continue to make great efforts to shift even more transport to rail and ship.

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Glass bottles require 40% more space than aluminum cans during transport.

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Plastic bottles require 20% more space than aluminium cans during transport.

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11g (250ml)

11g per can -- Less weight means less fuel to ship and smaller eco footprint.


We save energy – even with our coolers.



energy saving thanks to our new ECO Cooler.

New Red Bull ECO Coolers contribute to a lower environmental impact through natural refrigerants, energy-efficient fans, smart temperature and light regulating devices. Additionally, the new cooling technology saves up to 50% energy consumption vs. previous coolers.


Thanks to their natural refrigerants, ECO refrigerators are significantly more environmentally friendly than conventional refrigerators and require up to 50% less energy. The use of ECO Coolers and refrigerants is an effective way to avoid greenhouse gases. That is why we at Red Bull have made the commitment to produce only ECO Coolers.

Would you like to review our can lifecycle?