Behind every can of Red Bull is a talented team of people. And that team has grown a lot since Red Bull Energy Drink was first launched in Austria in 1987.
Most recently: As of the end of 2025, Red Bull employed 21,924 people, an increase from 19,973 working at Red Bull as of the end of 2024.
Visit the Red Bull jobs page here.
The Red Bull company was founded in Austria by Dietrich Mateschitz in 1984. On April 1, 1987, Red Bull Energy Drink was launched in Austria. A new product category was born: Energy Drinks!
In 2025 alone, a total of 13.969 billion cans of Red Bull were sold worldwide.
The Red Bull company was founded in Austria by Dietrich Mateschitz in 1984. On April 1, 1987, Red Bull Energy Drink was launched in Austria. A new product category was born: Energy Drinks!
In 2025 alone, a total of 13.969 billion cans of Red Bull were sold worldwide.
