Red Bull GmbH was founded in Austria by Dietrich Mateschitz in 1984. On April 1, 1987, Red Bull Energy Drink was launched in Austria. A new product category was born: Energy Drinks!
Soon, Red Bull was bringing wiiings to more and more countries worldwide – over 175 today – as well as expanding choices by introducing versions without sugars and releasing Red Bull Editions.
In 2025 alone, a total of 13.969 billion cans of Red Bull were sold worldwide.
Red Bull Energy Drink is gluten-free, lactose-free and dairy-free. In other words, it contains no ingredients derived from gluten or dairy.
Red Bull Energy Drink, Red Bull Sugarfree, Red Bull Zero and Red Bull Editions do not contain any products or substances derived from animals.
Red Bull's main global production sites are in Austria, Switzerland, and the United States.
The water is sourced locally at the production site. The sugar is produced from sugar beet. Ingredients such as taurine, caffeine and vitamins are synthetically produced, which guarantees high and consistent quality.
In 2025 alone, a total of 13.969 billion cans of Red Bull were sold worldwide.
Red Bull Energy Drink is gluten-free, lactose-free and dairy-free. In other words, it contains no ingredients derived from gluten or dairy.
Red Bull Energy Drink, Red Bull Sugarfree, Red Bull Zero and Red Bull Editions do not contain any products or substances derived from animals.
Red Bull's main global production sites are in Austria, Switzerland, and the United States.
The water is sourced locally at the production site. The sugar is produced from sugar beet. Ingredients such as taurine, caffeine and vitamins are synthetically produced, which guarantees high and consistent quality.
