Press info

Wingfinder in the media

Red Bull Wingfinder launched in 2016 and has since been recognized by experts around the world. Several articles have been published featuring Wingfinder and the model on which Wingfinder is based on.

The Talent Delusion

"In what is probably the most comprehensive public version of a scientifically robust gamified assessment, Red Bull Wingfinder enables participants to identify their best career-related aptitudes by completing picture based personality test and quick logical- reasoning quizzes. The test evaluates the RAW components of talent and provides participants with a free report on their job potential and vocational strengths."

The Talent Delusion: Why Data, Not Intuition, Is the Key to Unlocking Human Potential (2017), Chamorro-Premuzic, T. (Chief Talent Scientist at Manpower Group)

The War for Talent is Over, and Everyone is Lost

"For individuals to make better choices themselves, they’ll need some data, and in recent years there have been some efforts to democratize personality assessments and offer free, career-related feedback (like these two by our respective companies wingfinder.com & hoganassessments.com ). The war for talent, in other words, is at least partly personal: If organizations want to turn around current trends and start unleashing human potential, one good place to start is simply helping individuals understand their own talents–and limitations–a lot better."

Fast Company: The War for Talent is Over, and Everyone is Lost, Dr. Thomas Chamorro-Premuzic & Adam Yearsley

Enhancing the Lessons of Experience

"Follower characteristics also play a critical role in employability. Research shows those who are smart, are creative, are easy to get along with, can solve problems, and get things done are much more likely to get hired and keep a job than those who are dumb, unimaginative, lazy, and difficult to be around… Red Bull, has worked with a group of prominent psychologists to develop Wingfinder, an online assessment designed specifically to assess a person’s employability. The assessment is free and can be accessed at wingfinder.com. Your Wingfinder results will tell you whether or not you are employable."

Leadership: Enhancing the Lessons of Experience, 9th Edition (2018), Hughes, R.; Ginnett, R. & Curphy, G.

The Compass and The Radar: The Art of Building a Rewarding Career While Remaining True to Yourself

"One key tool for being self-aware is to understand your personality. Your personality is basically the story you have about yourself. This story is consistent over time and it shapes how we see the world, how we interact with people and, in turn, how they respond to us. Free psychological assessments such as Red Bull Wingfinder can help you do just that. Through psychometric testing, Wingfinder reveals what your personality is and gives you insight into your reputation, or how others probably see you. Such psychometric assessments take your internal story and use that to predict how you will behave and in turn how others see you."

The Compass and the Radar: The Art of Building a Rewarding Career While Remaining True to Yourself by Paolo Gallo

Red Bull's Upfront Cross-Role Assessments

"Red Bull shifted candidate assessments to the front of the hiring process to prioritize candidates with the most potential to succeed. Their assessment, Wingfinder, focuses on success indicators that show potential in any role, in any company."

Gartner: Red Bull's Upfront Cross-Role Assessments, Gartner, Inc. and/or its affiliates

Hiring Success

"One of the key principles of Hiring Success is to deliver a compelling candidate experience ... Red Bull is taking this principle one step further. They don’t just strive for ease of use, they deliver real value and insight for both their candidates and their hiring team. How so? through their very own psychometric assessment, Red Bull Wingfinder."

Hiring Success: How Red Bull Gives Their Candidates Wings, Kaya Payseno, HR Tech Writer at SmartRecruiters

Society for Human Resource Management

"With a branded assessment experience Red Bull Wingfinder allows smart candidates to make better career choices even before they apply for a job."

People and Strategy Journal - SHRM - US Society for HR Management, Volume 40, Article by Adam Yearsley

7 Strength Finding Tests and Questionnaires You Can Do Today

"Although scientifically-robust, Wingfinder offers a playful and light-hearted approach to explore four influential factors for determining employability and career success: connections, drive, thinking style, and creativity… It could be particularly engaging for students or those in the early stages of their careers as the assessment focus on what makes you successful at work."

Positive Psychology: 7 Strength Finding Tests and Questionnaires You Can Do Today, Madhuleena Roy Chowdhury, BA

Global Head of Talent Management Spotlight

"Wingfinder is taking a more candidate-centric approach to the problem, asking how we can help job seekers become more self-aware so they can make better employer decisions? Starting from the perspective of the job seeker is a winning strategy."

Global Head of Talent Management Spotlight: How Adam Yearsley kick-started Red Bull Wingfinder, Author: n.a.

Psyched about Future of Personality Testing

"Assessments are being gamified so answering questions can be made interesting and fun for the test-taker. Some of these, such as Red Bull’s Wingfinder – an assessment that focuses on your strengths, the things that you’re naturally inclined to be good at, and claims to give you the tools and coaching to be even better (...) even serve to attract potential employees."

The Sunday Times: Psyched about Future of Personality Testing, Author: n.a.

New ways to gauge talent and potential

"A new breed of psychometric tests for recruitment focuses on enhancing the candidate experience. These tools apply gamelike features, such as real-time feedback, interactive and immersive scenarios, and shorter Blocks, which make the test taking more enjoyable… For instance, Red Bull’s Wingfinder is available to the general public and used to attract candidates through the drink company’s social media channels. Candidates are provided an extensive report on their strengths and weaknesses, regardless of whether they are formally considered for a position"

MIT Sloan Management Review: New Ways to Gauge Talent and Potential, Josh Bersin and Tomas Chamorro-Premuzic

The Cambridge Handbook of Technology and Employee Behaviour

"Wingfinder is positioned as a 35 minute experience that includes engaging and fast paced exercises, breaking the mold of what is typical of traditional personality assessments."

The Cambridge Handbook of Technology and Employee Behaviour, edited by Richard N. Landers Cambridge University Press

Disruptive HR

"Red Bull have recently launched their brilliant Wingfinder tool to help them recruit and they have gone for similar qualities; drive, creativity, the ability to make connections and “thinking” – smart, analytical problem solving. These attributes work well in a fast-paced world and can be demonstrated in a range of contexts and personal styles."

Disruptive HR: It's time to throw away your leadership competency model, Adams, L.

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