Red Bull Energy DrinkThe Original Red Bull

Red Bull Energy Drink is appreciated by top athletes, busy professionals, university students and travellers on long journeys.

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Red Bull Energy Drink is appreciated by top athletes, busy professionals, university students and travellers on long journeys.

See product

Giving wiiings to people & ideas since 1987Red Bull Company

Company

Talent is simply the work done while no one is watchingPortuguese triathlete Vasco Vilaça is the 2026 World Triathlon champion, a Paris 2024 fifth-place finisher and 2020 world silver medallist.

Triathlon Olympic Distance

Vasco Vilaça

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I like to drink Red Bull as a refreshment during the day, it's all about the enjoymentLegendary German freerunner Jason Paul Jason now spends his time travelling the world, turning cities into playgrounds.

Freerunning/Parkour

Jason Paul

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I drink Red Bull for the motivation to land the tricks I’ve dreamed of doing for yearsScottish street trials star Danny MacAskill is riding a wave of popularity for two-wheeled tricks. Check out his viral videos now.

Trialbiking

Danny MacAskill

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I drink Red Bull right before I go out on the waterThe youngest skipper to ever win the America’s Cup, Australian James 'Jimmy' Spithill is one of the world's most decorated sailors and now the CEO of the Red Bull Italy SailGP Team.

Yacht Racing

James Spithill

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I love to enjoy a Red Bull on race daysA former competitive swimmer, Great Britain’s Lucy Charles-Barclay made the switch to Ironman triathlons and is now a world champion.

Triathlon Ironman

Lucy Charles-Barclay

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On match day, I have two cans of Red Bull: one pre-match and one at half time.A powerful winger with a knack for scoring important tries, Jack Nowell has excelled for England, Exeter Chiefs and La Rochelle rugby union teams.

Rugby (League/Union)

Jack Nowell

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After the finish we usually have many meetings – Red Bull definitely comes in handy thenAlready considered one of the greatest drivers in the sport's history, Dutch ace Max Verstappen is now a four-time Formula One world champion.

Formula 1

Max Verstappen

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On the day of my race I have a Red Bull to get my wiiings!British mountain biker Evie Richards is a 2021 XCO and 2024 XCC world champion and the 2025 XCC World Cup overall winner.

Mountainbike Cross Country, Cyclocross

Evie Richards

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World of Red Bull

Jaxson Riddle moves mountains to set up huge 100ft MTB jump

MTB

Rhiannan Iffland: 10 years at the top and still looking ahead

Cliff Diving

120m above Seoul, Jaan Roose takes slacklining to new heights

Slacklining

Premier Padel 2026 so far: the rivalries, players and subplots to watch

Padel

How Demi Vollering turned time trial disappointment into road race success

Cycling

Breaking down how Verstappen tore through the Max vs 100 field

Formula 1

Alvaro Bautista’s sporting future: what he can really envisage

WorldSBK

World Champion Erik Riss: “This title has a completely different meaning!”

Long Track GP

On the anniversary of Andrea de Cesaris’s death: Unbridled, misunderstood and unforgettable

Formula 1

YART is banking on continuity for the 2027 EWC: this trio is set to dethrone BMW

EWC

Gigi Dall’Igna at Ducati: From a shambles to 100 MotoGP victories

MotoGP

Franco Morbidelli in the 2027 Superbike World Championship: Ducati manager confident of success

WorldSBK