In celebration of the global debut of Red Bull Chapters with Rauw Alejandro, Rauw designed limited-edition merchandise to be released for fans ahead of the show on Red Bull Shop and at select retailers in New York City.
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Limited-edition Collection
The collection draws from the creative vision behind Red Bull Chapters and its three-act narrative: Inspiration, Momentum, and Legacy. Bridging high-performance aesthetics with creative expression, each piece embodies Rauw’s passion for sport, culture, and movement. Available exclusively as part of Red Bull Chapters, the lineup includes a limited run of custom jerseys (baseball; motocross; soccer), accessories, and skateboard decks.
The campaign follows the collection across three Red Bull community partners all nurturing neighborhood spaces in New York City. Art-directed by Rose Salane and photographed by Devlin Claro, artist collaborators born in Queens, the images show people in togetherness, tracing the connectivity and imagination fueling apparel and culture through the collective Bronx Native; social life at Loisaida's Café Colmado; and movement at Salsa In Queens.
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Shop Now
Ahead of the show, fans in NYC can access an in-person drop at Bronx Native on August 26th from 12:00 PM to 5:00 PM. Visitors who purchase merchandise onsite will receive a complimentary gift, and two buyers will win a pair of tickets to the September 5th concert.
The collection will also be available online for pre-order at RedBullShopUS.com starting Wednesday, August 19th. All orders placed before Thursday, August 27th are guaranteed to arrive before the show.