Red Bull Sustainability & Lifecycle of a Can

Simplified representation of the product lifecycle

Aluminium as a packaging

Red Bull has deliberately chosen aluminium as its primary packaging material.

The most recycled beverage container

Globally, aluminium beverage cans lead the way in recycling, with more than 70% being recycled into new products—outperforming other beverage packaging materials such as PET or glass bottles.¹ This is one reason why 75% of all aluminium ever produced, is still in use today.² Circularity is key

A permanent material

Aluminium’s unique properties allow it to be recycled repeatedly without any loss in quality. This makes it ideal for well-functioning closed-loop systems, such as transforming used beverage cans into new ones in as little as 60 days.³

Sometimes referred to as a "permanent material", aluminium's recyclability can minimize the need to mine and process virgin materials, leading to substantial savings in energy and water.

Red Bull is a member of the Aluminium Stewardship Initiative (ASI). ASI’s mission is to recognize and collaboratively foster the responsible production, sourcing, and stewardship of aluminium. Since 2025, Red Bull is exclusively sourcing ASI-certified aluminium for its beverage cans.

Circular Economy

By 2030, it is projected that 42% of the aluminium used globally will come from recycled sources. This shift to greater recycling will significantly reduce the need for primary aluminium production.⁴

Ready to stay in the loop

Deposit Return Schemes (DRS) play a crucial role in enhancing the collection and recycling rates of aluminium beverage cans, ensuring that more material is reintegrated into the closed-loop system.

Red Bull actively supports initiatives that promote the collection of aluminium cans, such as well-designed DRS. These efforts help to increase recycling rates and maintain aluminium cans within a closed-loop circular economy.

Climate change mitigation

Red Bull has established climate targets for 2030 and 2040 to reduce its greenhouse gas emissions. These targets have been validated by the Science Based Targets initiative (SBTi), an independent organization that assesses whether corporate climate targets are aligned with its science-based criteria. Information on the validated targets is available in the SBTi target dashboard.