Red Bull GmbH was founded in Austria by Dietrich Mateschitz in 1984. On April 1, 1987, Red Bull Energy Drink was launched in Austria. A new product category was born: Energy Drinks!
Soon, Red Bull was bringing wiiings to more and more countries worldwide – over 178 today – as well as expanding choices by introducing versions without sugars and releasing Red Bull Editions.
Related questions
As of the end of 2025, Red Bull employed 21,924 people, an increase from 19,973 people at the end of 2024.View full answer
In 2025 alone, a total of 13.969 billion cans of Red Bull were sold worldwide.View full answer
As of the end of 2025, Red Bull employed 21,924 people, an increase from 19,973 people at the end of 2024.View full answer
In 2025 alone, a total of 13.969 billion cans of Red Bull were sold worldwide.View full answer
