Red Bull Mirage returns to Coachella
© Chad Wadsworth
Music

Red Bull Mirage is back in the desert for both Coachella weekends

The multi-level social destination, Red Bull Mirage returns to Coachella Valley Music and Arts Festival  with new programming and food right in the heart of the festival.
By Alyah Ryder
3 min readPublished on
After a groundbreaking 2025 debut, Red Bull Mirage returns to Coachella as a desert oasis with elevated views, Nobu dining, and next-level ways to experience the Quasar stage.
01

What is Red Bull Mirage?

Located directly across from the Quasar stage, Red Bull Mirage is a three-story, 20,000+ square-foot hospitality destination inspired by Quasar’s design. Built as a place to spend time between sets, Mirage brings together curated programming, pop-up experiences, and premium food and beverage offerings within Coachella’s festival grounds.
Red Bull Mirage is a three-story, 20,000+ square-foot destination

Red Bull Mirage is a three-story, 20,000+ square-foot destination

© Chad Wadsworth

Red Bull Mirage is inspired by Quasar’s music and design

Red Bull Mirage is inspired by Quasar’s music and design

© Chad Wadsworth

02

Is Red Bull Mirage open to all festival attendees?

Yes. Mirage is located within the festival grounds and is open to all Coachella attendees, with designated GA areas and programming throughout the weekend.
Sign up for updates and access to RSVP HERE.
03

When is Red Bull Mirage happening and what are the hours?

Red Bull Mirage is open to guests on both weekends of Coachella, April 10-12 and April 17-19, between the hours of:
Red Bull Mirage Club: 1:00pm-11:00pm daily
  • Located on the ground level of Red Bull Mirage
  • Expanded seating areas
  • Quasar stage live feed viewing
  • Limited-time beverage offerings including the return of $6 Red Bull Slushies.
Table Service and Nobu Reservations: 5pm-11:00pm daily
04

What are the Red Bull Mirage Experiences?

Red Bull Mirage Club

Open to all festivalgoers, the ground-level area of Red Bull Mirage offers shaded seating, misting fans, and a screen viewing of Quasar programming. Mirage Club, located on the ground level of Red Bull Mirage will serve complimentary specialty Red Bull mocktails and the crowd-favorite Red Bull slushie starting at 3 PM daily (while supplies last). Beverages will be served in keepsake aluminum color-changing cups for festival goers to take home.

Opt-in text Message alerts for early entry & surprises

Those who sign up early for text updates may be awarded with daily access to multiple levels of Red Bull Mirage and surprises on opening day of Coachella and throughout the two weekends.
  • Early Entry for Red Bull Mirage Viewing: Each day, attendees will be notified via text of when early entry is open. First 100 festival goers to check-in at entrance desk of Red Bull Mirage will receive day-of wristband to access Floor 1 and 2 for elevated views of the Quasar Stage and surprise programming inside the Red Bull Mirage.
  • Daily Surprises: Each day, expect to receive live text updates for surprises including in-person activations in campgrounds and across the festival.

Nobu Omakase at Red Bull Mirage

Set within Red Bull Mirage overlooking the Quasar Stage, Nobu at Coachella offers an elevated dining escape inside the festival. Reserve via Dorsia for a curated omakase by Nobu sushi chefs and all-day Floor 1 access to Red Bull Mirage.
  • Table Service and Nobu Reservations: 5:00 PM - 11:00 PM daily

Red Bull Mirage Viewing

Festival attendees can access multiple levels of Red Bull Mirage via a first-come, first-served early entry basis. Sign up for text alerts to find out how you can enter and real-time updates during the festival.

Table Reservations

With limited availability, Red Bull Mirage Table Service offers an elevated vantage point of the Quasar Stage, complete with priority seating and private restrooms. Festival goers enjoy globally celebrated Nobu cuisine, with table reservations available exclusively via Dorsia. Designed for groups, the space provides room to settle comfortably while maintaining uninterrupted sightlines to extended sets.

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Red Bull Mirage

Red Bull Mirage at Coachella Valley Music and Arts Festival

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