Music
From Gucci Mane to Migos, How Zaytoven Crafted the Sound of Trap Music
Atlanta's iconic trap hip-hop sound is taking over the world and producer Zaytoven has been pushing the culture every step of the way. Follow his rise to stardom in "The Note: Zaytoven."
17 min
The Note: Zaytoven
See how producer Zaytoven built trap music's sound from the ground up, from his parents' basement to the world's biggest stages.
The sound of trap music, the trunk-rattling brand of hip-hop that's taken the music world by storm, was born in Atlanta. It's DIY, real life music and one of the epicenters of the genre's boom was a humble home studio set up by producer Zaytoven in his parents' basement. It was the space where Zaytoven, a talented piano player who honed his chops playing in church, collaborated with artists like Yo Gotti, Gucci Mane and OJ da Juiceman to build and refine a sound that grew into a worldwide phenomenon.
His songs are undeniable, from Gucci Mane classics like "Icy" and "Bricks" to smashes with Migos, including their breakout "Versace," and steady work with hip-hop's freshest acts (he recently produced Lil Pump's "Designer"). Future, 2 Chainz, Travis Scott, Lil Uzi Vert and more — there's hardly a top-tier act in modern hip-hop that hasn't had a brush with Zaytoven's legendary beats.
And it's no surprise he remains in high demand, because he built the hottest sound in hip-hop from the ground up. Watch "The Note: Zaytoven" above and find out how a church-trained musician produced and pioneered the sound of the streets.
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