Questions & AnswersWhen was Red Bull founded?

Red Bull GmbH was founded in Austria by Dietrich Mateschitz in 1984. On April 1, 1987, Red Bull Energy Drink was launched in Austria. A new product category was born: Energy Drinks!

Soon, Red Bull was bringing wiiings to more and more countries worldwide – over 175 today – as well as expanding choices by introducing versions without sugars and releasing Red Bull Editions.

The Original Red BullRed Bull Energy Drinks

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Red Bull ZeroRed Bull Energy Drinks

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Red Bull SugarfreeRed Bull Energy Drinks

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The Summer EditionRed Bull Energy Drinks

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The Summer Edition SugarfreeRed Bull Energy Drinks

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The Lilac Edition SugarfreeRed Bull Energy Drinks

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The Pink Edition SugarfreeRed Bull Energy Drinks

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The Blue EditionRed Bull Energy Drinks

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The Blue Edition SugarfreeRed Bull Energy Drinks

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The Red EditionRed Bull Energy Drinks

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The Tropical EditionRed Bull Energy Drinks

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The Coconut EditionRed Bull Energy Drinks

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The Coconut Edition SugarfreeRed Bull Energy Drinks

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The Green EditionRed Bull Energy Drinks

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The Green Edition SugarfreeRed Bull Energy Drinks

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The Apricot EditionRed Bull Energy Drinks

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The Ruby EditionRed Bull Energy Drinks

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The Ruby Edition SugarfreeRed Bull Energy Drinks

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The Original Red Bull
Red Bull Zero
A full can of Red Bull Sugarfree
A full chilled can of the Red Bull Summer Edition
A full chilled can of Red Bull Summer Edition Sugarfree
A full chilled can of Red Bull Lilac Edition
A full chilled can of Red Bull Pink Edition Sugarfree
A full chilled can of Red Bull Blue Edition Sugarfree
A full chilled can of Red Bull Red Edition
A full chilled can of Red Bull Tropical Edition
A full chilled can of Red Bull Coconut Edition
A full chilled can of Red Bull Coconut Edition Sugarfree
A full chilled can of Red Bull Green Edition
A full chilled can of Red Bull Apricot Edition
A full chilled can of Red Bull Ruby Edition
A full chilled can of Red Bull Ruby Edition Sugarfree
Related questions

As of the end of 2024, Red Bull employed 19,973 people, an increase from 17,848 people at the end of 2023.

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