It’s all about choice. Every Red Bull Edition flavour is different, but all contain the same key ingredients as the original Red Bull Energy Drink.
New Red Bull Energy Drink flavours are released seasonally. These limited-time flavours are available for a short period. Do not miss the chance to try them while they last.
Red Bull Xero's key ingredients are: caffeine, taurine, B-group vitamins. The surgars are replaced with non-nutritive* sweeteners.
With key ingredients including caffeine, essential B-group vitamins and taurine, Red Bull Xero gives you wiiings whenever you need them.
It's always best to check the can label for the most accurate and up-to-date product nutritional and ingredient information.
In 2025 alone, a total of 13.969 billion cans of Red Bull were sold worldwide.
As of the end of 2025, Red Bull employed 21,924 people, an increase from 19,973 working at Red Bull as of the end of 2024.
The Red Bull company was founded in Austria by Dietrich Mateschitz in 1984. On April 1, 1987, Red Bull Energy Drink was launched in Austria. A new product category was born: Energy Drinks!
Red Bull Xero's key ingredients are: caffeine, taurine, B-group vitamins. The surgars are replaced with non-nutritive* sweeteners.
With key ingredients including caffeine, essential B-group vitamins and taurine, Red Bull Xero gives you wiiings whenever you need them.
It's always best to check the can label for the most accurate and up-to-date product nutritional and ingredient information.
In 2025 alone, a total of 13.969 billion cans of Red Bull were sold worldwide.
As of the end of 2025, Red Bull employed 21,924 people, an increase from 19,973 working at Red Bull as of the end of 2024.
The Red Bull company was founded in Austria by Dietrich Mateschitz in 1984. On April 1, 1987, Red Bull Energy Drink was launched in Austria. A new product category was born: Energy Drinks!
