Red Bull GmbH was founded in Austria by Dietrich Mateschitz in 1984. On April 1, 1987, Red Bull Energy Drink was launched in Austria. A new product category was born: Energy Drinks!
Soon, Red Bull was bringing wiiings to more and more countries worldwide – over 178 today – as well as expanding choices by introducing versions without sugars and releasing Red Bull Editions.
In 2024, more than 12.670 billion cans of Red Bull were sold worldwide.
As of the end of 2024, Red Bull employed 19,973 people in 177 countries, an increase from 17,848 people in 175 countries at the end of 2023.
In 2024, more than 12.670 billion cans of Red Bull were sold worldwide.
As of the end of 2024, Red Bull employed 19,973 people in 177 countries, an increase from 17,848 people in 175 countries at the end of 2023.
